Arnold Huffman

March (M)Adness

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March (M)Adness

So far this year, the 2019 NCAA March Madness basketball tournament has gone pretty close to plan, with the higher seeds winning when they should. The only exception has been the annual tradition of at least one 12 seed beating a 5 seed. And in this year’s case, three of the 12 seeds have beat the 5 seeds, and the fourth lost by just 1 point. So close to a clean sweep by the 12 seeds! There have also been some very close calls (Duke vs. UCF!), but that is all they were, close calls. The higher seeds have won all of those close calls.

Artist of the Week: Zion Williams

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Artist of the Week: Zion Williams

Duke freshman Zion Williamson has played a major role in Duke's on-court success this season, but his impact on the Blue Devils has been just as epic since he stepped on campus July 1. Duke basketball already had the largest social-media following among team accounts before Williamson arrived, but the combination of the two has vastly accelerated their numbers.

The End Of The Road

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The End Of The Road

KISS kicked off their farewell ‘The End of the Road’ world tour on January 31st in Vancouver. And we couldn’t be more stoked. We can’t wait for them to hit the stage on April 7th in Atlanta with prime viewing from 20 rows back on the floor. Shout it out loud and get ready to rock n’ roll all night, and party every day. Check out the setlist and clips here from Vancouver.

Pistons Firing As One Team

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Pistons Firing As One Team

As a small organization, I believe you must acknowledge the good days and successes, as well as the tough days and challenges. 2018 presented Yalo with both good days and tough days. However, we were fortunate to have an abundant number of good days and successes in 2018. We amped up our 2017 TAG Agency of the Year award, and it served us well. We pushed the boundaries of our tag line “Defy. Fly.” with our clients and it served us well. So well in fact that we had matched our 2017 numbers by end of June, which positioned us for a breakout finish to 2018.

A Bahamas Bowl Watch Party, 1,318 Miles Away

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A Bahamas Bowl Watch Party, 1,318 Miles Away

Here at Yalo, we celebrate Defy and Fly thinking and creativity. Last week, we were impressed by the Glitter Bomb. This week, we celebrate the mayor of Elk Grove Village, Illinois, for thinking out of the box and then making it a reality. His crafty thinking led to his town being the sponsor of the Makers Wanted Bahamas Bowl, including on-field branding, commercials and live-feed cutaways from the game to a bar in Elk Grove, packed with its proud residents.

Build A Better Glitter Bomb

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Build A Better Glitter Bomb

Surely, you've heard the song Video Killed the Radio Star. Well now we have Glitter Pissed Off the Package Thief. Impetus for ingenuity has lead to some of the greatest inventions in history. Behold the Glitter Bomb Box, built by a NASA space engineer, no less. This is one of the smartest AND funniest things we have seen all year. Thanks for the laughs Mr. NASA guy. ENJOY!

 

Artist of the Week: Alex Honnold

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Artist of the Week: Alex Honnold

Not our typical AOW, Alex's craft consists of mastering both mind and body to be the first person to climb Yosemite's El Capitan alone and without a rope. His preparation, focus and tenacity are something to behold. He left nothing to chance in his climb, except of course, the risk of being tethered to . . . nothing. He was able to block out all distractions including fear, nervousness and doubt to accomplish his goal. Free Solo captures the nail-biting beauty of his journey perfectly. A must-see.

More W's

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More W's

Alas, all good things come to an end. And on Monday night, our time as the 2017 Technology Association of Georgia (TAG) Marketing Agency of the Year came to an end. We were very proud to have won the award last year, and we amped it up for the past 365 days. It was woven into the fabric of everything we produced throughout the year, and it served us very well. It really propelled our Yalo brand in 2018, and we truly thank TAG for the honor.

Get Off The Hamster Wheel!

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Get Off The Hamster Wheel!

If your marketing is stuck in a rut of rinse and repeat approaches, check out Arnold's latest radio interview on the Scott King Show and find out how Yalo can help you get off the hamster wheel using film, art, music and sports to create unique, differentiated, atypical content that sticks. Take a listen below.

Rock and Roll Hall Of Fame Class of 2019

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Rock and Roll Hall Of Fame Class of 2019

The Rock and Roll Hall of Fame has announced an outstanding Class for their 2019 induction. If you listened to music in the 80’s and 90’s, you will love this Class, which includes Def Leppard, Radiohead, the Cure and Rage Against the Machine. And it doesn’t stop there. This Class also includes Janet Jackson, Chaka Khan, LL Cool J, Stevie Nicks and even more. What a mind-bending list of great artists! It truly will be impossible to pick the winners. But guess what, you get to vote too!

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