Arnold Huffman

The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

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The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

Forget about your old rack stereo system where you were forced to listen to whatever your radio station was feeding to you. In the online world such as with Spotify, you have absolute freedom to choose what you want to listen to. And if you happen to run out of things to listen to, Spotify will personalize a new playlist weekly just for you based solely on your listening patterns and preferences. Moreover, Spotify is also helping the artists to channel to their top listeners to build even stronger fan bases.

All Dressed Up

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All Dressed Up
Despite our normal, relaxed attire of concert t-shirts, every once in a while, the Yalo Tribe will get gussied up and bring their style A-game. The Technology Association of Georgia (TAG) Marketing Gala is one such occasion. It is a very well executed event each year where marketers in Georgia gather to connect, discuss and earn some accolades for their creativity and hard work. This year the event was held again at the Cobb Energy Center and brought out some of the most talented folks in the profession.

Clubhouse Dynamics

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Clubhouse Dynamics

The clubhouse dynamics you create for your employees lays the foundation for how work’s going to get done. Do you all listen to the same music? Do you like to eat different foods? Do you make baseball caricatures of your teammates like the #WIndians did this season?

Ronnie James Dio Hologram Plots World Tour

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Ronnie James Dio Hologram Plots World Tour

After debuting at last year's Wacken festival in Germany, a hologram of late heavy-metal singer Ronnie James Dio will set out on a world tour, backed by musicians who played with him, this fall. The trek, dubbed "Dio Returns," will kick off with a European leg of performances in theaters on November 30th in Helsinki before hitting South America, Australia and Asia. The tour will arrive in the U.S. in the spring of 2018 and hit select festivals next summer.

Inside Panorama Fest's Groundbreaking Virtual-Reality Experience

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Inside Panorama Fest's Groundbreaking Virtual-Reality Experience
Get an advance look at the cutting-edge virtual-reality experiences that await attendees of this year's Panorama fest!
 
Some summer music festivals toss in virtual-reality booths as an afterthought, entertaining fans coming down from fist-pumping DJ sets. But Panorama, kicking off Friday at New York's Randall's Island, makes cutting-edge technology the star of the show, almost as prominent as headliners Frank Ocean, Solange and Nine Inch Nails. 
 

Samsung Gear VR Review: Controlling Reality

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Samsung Gear VR Review: Controlling Reality

Here comes Samsung's upgraded VR with a controller that will enable greater VR interaction at a much lower cost than HTC Vive and Oculus. We are looking forward to this release! Read more here.

 

The Expanding Role of Design in Creating an End-to-End Customer Experience

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The Expanding Role of Design in Creating an End-to-End Customer Experience

The convergence of technology, brands, and content has created a "smoothie" of customer experience that is required to earn and retain our attention as customers both B2C and B2B. This "smoothie" is how we live our lives on a daily basis, both at home and at work. Here is a great article from McKinsey on this topic.

AR Drives Up Mobile App Software Market

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AR Drives Up Mobile App Software Market

 The AR market is going to blow up our reality in a few years. Very interesting comments from Zuckerberg in this article. Read more here.

The Relationship Between Brands And Music Needs To Evolve

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The Relationship Between Brands And Music Needs To Evolve

A really smart article that we completely agree with. And we even believe that this not only applies to B2C brands but B2B brands as well. We also encourage our clients to dig and think deeper on how to leverage music to inspire their brands and marketing to new heights. Read more here.

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