Arnold Huffman

Unlock the Key to Customer Engagement with Virtual Reality

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Unlock the Key to Customer Engagement with Virtual Reality

Customer engagement is defined as the customer’s emotional or psychological attachment to a brand, product, or company. Customer engagement is vital for businesses as it drives sales and growth, and we will examine virtual reality as a new component of customer engagement.

Blown Sensory Fuses

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Blown Sensory Fuses

Fresh off of SXSW, dreary-eyed and with some good old fashioned Austin stink on us. What is there NOT to love about SXSW? It is the ultimate confluence of brands, experiences, ideas, music, creativity, technology and people (you can’t forget the people!). And this year did not disappoint at all. It is very clear that the VR/AR wave and the AI market are both poised for great things and explosive growth.

How To Future Proof Your Brand

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How To Future Proof Your Brand

We talk to our clients and prospective clients every day about how noisy it is out there. In order to cut through that noise, you need to stand out and have a unique story so your customers will sit up and take notice. So we say to Gene Simmons, amen brother and rock on! Read more here

“Kickstart My Heart” . . . Yes, I Mean Motley Crue

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“Kickstart My Heart” . . . Yes, I Mean Motley Crue

Before you read this, did you happen to read our blog post Are You Not Entertained? If not, you should read that one first. And if you have read it, then you might be looking for some good examples to help you kickstart some of your own ideas. Check these out:

Ally Financial: Team Huddle

Are You Not Entertained?

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Are You Not Entertained?

If you are a B2B customer, tell me if this sounds familiar. A B2B brand tells its story in a way that is accurate, factual and detailed. That is because they are experts in themselves, their product or their service. They love to talk about themselves. But as a potential customer, you are left sleep walking through the details, with no emotional connection or interest. Next thing you know, you are drooling, doing the head-bob struggling to keep your eyes open.

Inaugural "Agency Shootout" A Massive Success

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Inaugural "Agency Shootout" A Massive Success

The Yalo team went up against some of Atlanta's greatest agencies to brainstorm some awesome ideas for the Atlanta Hawks in the Inaugural Agency. All of the ideas presented were created in 10 minutes or less and presented to a panel of judges.

The Yalo team brought the heat and we won our first mention on NBA.com and a trophy for the office.

Read the full overview in all it's glory here, maybe bookmark it for when we make it to the NBA finals...

Restaurant Chain Offers College Football Fans Some VR Highjinx

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Restaurant Chain Offers College Football Fans Some VR Highjinx

We love football, fried chicken and virtual reality. Luckily for us, Zaxby's has all 3. We have an appreciation for good marketing and innovation to where no one has been before.

Read the full story from Media Post and how to experience the "Fanz of Flavor" for yourself: 

 

Pepsi Launches Sound Drop Music Platform For Emerging Artists

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Pepsi Launches Sound Drop Music Platform For Emerging Artists

Music is in our DNA - influencing everything we do, so this launch struck a chord with our tribe. This is not Pepsi's first step into music, but launching a platform for emerging artists is great for all parties involved. The Sound Drop is offering a "premium experience" over a hardcore Pepsi sell and we like it's vibe already.

 

Read the full story on Media Post here and let us know if you find a new artist to jam to!

 

 

Be Brash. Be Bold. Be Bolt!

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Be Brash. Be Bold. Be Bolt!

We’re still basking the glow of the recent, fantastic Olympics in August, when we had the opportunity to witness a lot of greatness, which required the willingness and commitment to being great. Incredible feats of human physical capabilities were combined with incredible drive to not only win, but to accomplish things that no others had before, to be truly different.

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