Brian Miller

Google Analytics & The Appeal of Solving Mysteries

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Google Analytics & The Appeal of Solving Mysteries

Whether it’s music, art, sports, movies or TV, our tribe loves it all, and we like to share our thoughts with a unique perspective and a little twist. This time it’s about crime and detective shows. Millions of Americans are addicted to shows that tell a great story, provide mystery and suspense and often explain how the crime was solved. The popularity of these types of shows are obvious when you look at the pure number of them on TV, their longevity and not to mention the number of spinoffs. CSI Toledo anyone?

Are You On An Analytics Roller Coaster?

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Are You On An Analytics Roller Coaster?

It’s that time of year when millions of people visit amusement and theme parks to experience the rush of plunging hundreds of feet in the air at breakneck speeds on roller coasters and thrill rides. In Ohio, we’re lucky enough to have Cedar Point and King’s Island right in our backyard. Our Georgia team has Six Flags to satisfy their internal dare devil. In honor of roller coasters, our Yalo team wanted to share our favorite amusement park memories. For some of us, it’s about the actual coasters and for others, it’s about something else.

ERIC CANTINI

10 Ways Machine Learning Is Revolutionizing Marketing

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10 Ways Machine Learning Is Revolutionizing Marketing

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), how best to optimize marketing campaigns, and improving the precision and profitability of pricing are just a few of the many areas machine learning is revolutionizing marketing. Read More Here

Champagne Anyone?

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Champagne Anyone?

Email, blogs, Facebook, Twitter, LinkedIn, Instagram, press releases, re-targeting ads. There are tons of marketing tactics and ways for you to get your message out, but they are not all created equally. Unfortunately, there isn’t a magic formula that works best for everyone, so how do you decide what works best for your company? The answer is in the numbers.

Moneyballin'

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Moneyballin'

Wins over replacement (WAR). On-base plus slugging (OPS). Player efficiency rating (PER). Catch radius. Usage percentage. Whatever happened to sports statistics like batting average, fielding percentage, rushing yards and rebounds? All of the “important” stats fit on the back of a baseball or football card when I was a kid. Today, there isn’t enough room on the back of a baseball card anymore to include the traditional stats with all the new, advanced statistics.

You're On the Clock...Tick Tock!

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You're On the Clock...Tick Tock!

The NFL draft takes place in Philadelphia this weekend, Thursday April 27th though April 29th. The draft is three days where NFL front offices select eligible college football players to add to their roster. For teams who draft well, it can set them up for future success (see New England Patriots), but for teams who don’t draft well, they can continue to struggle for years to come (see Cleveland Browns).

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