Eric Cantini

Gen Z: 7 Things for Marketers to Know

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Gen Z: 7 Things for Marketers to Know

Generation Z is going to make the next 20 years in marketing very interesting. As a Gen X parent of four Gen Zers, I marvel at the ways they consume content, and the relationships they want to have with their favorite brands. For this post, I’ve done some digging on the Internet to help inform my views of this generation, and their tremendous potential. Here's what stood out to me:

BORN ON DATE: 1997

How Amazon Is Saving Shopping Everywhere

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How Amazon Is Saving Shopping Everywhere

I’ve noticed a distinct change in my experiences at brick-and-mortal retail stores lately, and I think we have Amazon to thank for it. 

Get a Better Return on Your Trade Show Investment

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Get a Better Return on Your Trade Show Investment

Many companies struggle to quantify the value of their trade show or conference investments, yet they continue to spend year after year. Everyone hopes that conferences will bolster their demand generation efforts, building brand awareness and gaining some new leads. Unfortunately, most come up short in this area. Their interactions with prospects aren’t memorable, and the quality of new leads who were trolling the exhibition floor is often questionable.

What's Your Gameplan?

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What's Your Gameplan?

While you’re working hard to hit your 4th Quarter numbers and close out 2017 on a strong note, it’s a great time to think about your marketing strategy for next year. Imagine how your business development team might perform in 2018, if they don’t have to deal with the same nagging sales and growth challenges for another four quarters.

Dangle, Snipe and Celly

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Dangle, Snipe and Celly

The NHL Playoffs are in full swing, and (statistically) you probably aren’t watching. Of the four major professional sports, the NHL achieves lower TV ratings than the NFL, NBA and MLB.  But if you are a hockey fan, you are deeply passionate about the sport you love. You know that a perfect exchange in hockey is called a ‘Tape-to-Tape’ pass. You know that the Pens are battling to defend their title.

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