Kristin Woodward

Yalo Named A Cobb Chamber 2019 Top 25 Small Business of the Year

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Yalo Named A Cobb Chamber 2019 Top 25 Small Business of the Year

Agency Recognized for Role in the Cobb Community and Economy

ATLANTA — April 7, 2019 — The Cobb Chamber has announced its 25 finalists for its 2019 Small Business of the Year award. Yalo is included on this list of 2019 Top 25 Winners, and is the only marketing firm named in the Top 25.

Top 100 Marketing Trends for March

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Top 100 Marketing Trends for March

From artistic health pop-ups to body-positive beauty campaigns to Absolut's vodka packaging that literally turned hate into love, February was jam-packed with smart, creative marketing ideas that helped brands connect with their audiences. Check out Trend Hunter's list and get inspired for your next big marketing effort.

Brands Go Hog Wild for Chinese New Year

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Brands Go Hog Wild for Chinese New Year

While it might not be a major holiday in mainstream American culture, Chinese New Year is a huge opportunity for marketers across the world. In January 2019 alone, the topic was featured in close to 300K mentions across Twitter, in the news, blogs, forums and more (112K in the U.S.).

Un-Super Bowl Recap, Tribe Style

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Un-Super Bowl Recap, Tribe Style

Let's face it. Super Bowl LIII kinda sucked. Unless you're a Pats fan (duh) or a music fan (no, I don't mean the halftime show), there wasn't much that was great. Even this year's ads have been widely panned as totally unspecial across the board. But with the Big Game in the ATL, our tribe (especially Yalo South) still scored a bunch of memorable moments. Let’s break it down.

Pre-Gaming in the ATL

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Pre-Gaming in the ATL

For Yalo South, the upcoming week is a big one! With Super Bowl LIII coming to town, Atlanta is looking forward to not only hosting the big game, but also an entire week of events that will showcase our city and the talents of many of our hometown musicians and artists. And we plan to take part in at least some of the festivities. 

Christmas On TV

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Christmas On TV

If there's one time of year it's totally okay to get emotional over TV spots, it's the holidays. It's the most wonderful time of the year, when brands put on their sappiest, cutest, most magical shows in hopes of capturing our attention, our hearts and our buying power. Personally, I'm all over it. And yeah, I might just cry. Check out this collection of awesome Christmas commercials from around the world for great storytelling, production values and all the feels.

 

Team Offsites That Don't Suck

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Team Offsites That Don't Suck

It's that time of year again! Yalo is hitting the road this week for our our annual fall offsite. Since our team is spread out, it's always a good chance for some overdue team bonding, as well as reviewing wins and and losses for the year and getting pumped up for what we'll do next. We typically take a road trip to somewhere outside Atlanta and do something like cozy up in a cabin, but this year, we're mixing it up and going to New Orleans.

Anatomy of A Black Friday Shopper

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Anatomy of A Black Friday Shopper

Later this week is the official kickoff to the holiday shopping season. Though a full 59% (including me!) intend to skip it, Black Friday means big bucks for retailers and big deals for shoppers. So, who are these people? Find out what makes them tick, where they're headed and how much they're expected to spend with these insights from Forbes

48 Beer Project Spreads Design Love to Breweries Coast-to-Coast

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48 Beer Project Spreads Design Love to Breweries Coast-to-Coast

LOVE this project taken on by bottle shop manager turned designer, Heidi Geist. She recently hit the road (in a tricked out school bus), embarking on a yearlong journey to design labels and other artworks for breweries in the 48 contiguous states. Heidi sees the 48 Beer Project as a way to combine two industries she loves (us, too, Heidi!), meet new people and share stories.

Behind the Scenes with Hissho Sushi

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Behind the Scenes with Hissho Sushi

In my experience, the only people who think an advertising photo (or video) shoot is exciting and glamorous are people who have never worked one. The rest of us know they require a crazy amount of planning (which creatives don't usually excel at!); and then are usually long days full of lots of time spent just waiting, punctuated with moments that require excruciating attention to detail and a focus on keeping your creative vision true, while always balancing all the opinions in the room. There will be highs and lows, drama that needs to be diffused, wardrobe emergencies and always too.

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