Kristin Woodward

Team Offsites That Don't Suck

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Team Offsites That Don't Suck

It's that time of year again! Yalo is hitting the road this week for our our annual fall offsite. Since our team is spread out, it's always a good chance for some overdue team bonding, as well as reviewing wins and and losses for the year and getting pumped up for what we'll do next. We typically take a road trip to somewhere outside Atlanta and do something like cozy up in a cabin, but this year, we're mixing it up and going to New Orleans.

Anatomy of A Black Friday Shopper

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Anatomy of A Black Friday Shopper

Later this week is the official kickoff to the holiday shopping season. Though a full 59% (including me!) intend to skip it, Black Friday means big bucks for retailers and big deals for shoppers. So, who are these people? Find out what makes them tick, where they're headed and how much they're expected to spend with these insights from Forbes

48 Beer Project Spreads Design Love to Breweries Coast-to-Coast

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48 Beer Project Spreads Design Love to Breweries Coast-to-Coast

LOVE this project taken on by bottle shop manager turned designer, Heidi Geist. She recently hit the road (in a tricked out school bus), embarking on a yearlong journey to design labels and other artworks for breweries in the 48 contiguous states. Heidi sees the 48 Beer Project as a way to combine two industries she loves (us, too, Heidi!), meet new people and share stories.

Behind the Scenes with Hissho Sushi

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Behind the Scenes with Hissho Sushi

In my experience, the only people who think an advertising photo (or video) shoot is exciting and glamorous are people who have never worked one. The rest of us know they require a crazy amount of planning (which creatives don't usually excel at!); and then are usually long days full of lots of time spent just waiting, punctuated with moments that require excruciating attention to detail and a focus on keeping your creative vision true, while always balancing all the opinions in the room. There will be highs and lows, drama that needs to be diffused, wardrobe emergencies and always too.

Taking Branded Content to the Big Screen for Halloween

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Taking Branded Content to the Big Screen for Halloween

It may have gotten lost in the hype over Halloween's 40th anniversary and latest sequel, but there's another Halloween film at the box office this month with some big names in the cast — and it happens to be the brainchild of a brand, not one of the major studios. King's Hawaiian, maker of rolls and Hawaiian-inspired barbecue sauces, began thinking up new shopper marketing ideas to promote Halloween-themed recipes about four years ago.

Artist of the Week: John Carpenter

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Artist of the Week: John Carpenter

Forty years ago, filmmaker John Carpenter dreamt up the eerie, off-kilter title music for Halloween that became synonymous with masked slasher films. For the 11th film in the series (celebrating its 40th anniversary this year) Carpenter, along with his son and godson, crafted a soundtrack that turns some of the original score's tracks on their heads and sets a modern, creepy backdrop for the film (and probably your Halloween party, too!).

Artist of the Week: Tyrsa

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Artist of the Week: Tyrsa

You probably don't know the name Tyrsa, but you've likely seen his work. Childish Gambino's (Donald Glover was also recently a Yalo Artist of the Week!) much-discussed music video "This Is America" starts with the name of the song written in scrawled cursive. Tyrsa, a French typography artist, designed that lettering and many others. He worked on the branding for House 99, David Beckham's grooming line created in partnership with L'Oréal.

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