Kristin Woodward

Yalo Promotions Fuel ¡Viva Tequila Festival!

Press Release|Articles
Yalo Promotions Fuel ¡Viva Tequila Festival!

First Project in Partnership with New Client, Tequilas & Wine

ATLANTA — September 4, 2018 — Atlanta foodies, tequila aficionados and folks who just like to have a good time exploring new tastes and culture have a treat in store. On September 15 at Atlantic Station, Yalo’s newest client, Tequilas & Wine will be hosting an all-day upscale tasting event featuring over 25 Mexican tequilas not yet widely available in the U.S. paired with small plates created by over 50 of Atlanta’s top restaurants.

High Museum Taps Killer Mike for New Perspective

News|Articles
High Museum Taps Killer Mike for New Perspective

In order to think outside the box, it helps to get some new perspectives. When you think "fine art," rapper and political activist, Killer Mike, isn't exactly the first image that comes to mind. That's one of the things that makes his addition to the board of directors of Atlanta's High Museum of Art exactly perfect. It's part of an effort to fulfill the museum's mission of attracting a broader demographic, and a smart way for the museum to broaden its thinking about what's possible.

Back to School: Lessons for Creativity

Blog|Articles
Back to School: Lessons for Creativity
Growing up in Virginia, back-to-school time signaled the transition of summer to fall. The start of a new season. A clean slate that rivaled even New Year’s Day. It was a time of year to make a fresh start, complete with new jeans and backpacks; pristine notebooks and factory-sharp pencils; reuniting with old friends and making new ones; and a wide-open world of possibilities.  
 

100 Most Creative People in Business

News|Articles
100 Most Creative People in Business

I had the rare opportunity this past weekend to read an actual magazine on a plane, uniterrupted by my 8-year old or work deadlines. It's the little things, right? The Fast Company 100 Most Creative People in Business issue kept me fascinated from wheels up in DC to wheels down in Atlanta, with lots of fresh faces and inspiration.

Cannes Essentials

News|Articles
Cannes Essentials

This week, ad nerds from around the globe are converging on Cannes for the annual International Festival of Creativity (aka Cannes Lions) hoping to take home some coveted hardware and recognition for their hard work. No doubt industry jargon will be flowing as freely as the rosé. Don't be caught without your copy of Buzzword Bingo, Cannes Edition! And even though it's all about the parties, don't forget to check out the work (free with a trial subscription).

Artist of the Week: Pusha T

News|Articles
Artist of the Week: Pusha T

Epic hip-hop feuds make for the best urban legends, some fantastic music . . . and pumped up record sales. It's a formula that's worked since before Tupac and Biggie, and the most recent chapter of Pusha T and Drake's decade+ long beef is no exception. Late last week, the internets were abuzz after Pusha dropped his latest diss track, The Story of Adidon, on YouTube. It grabbed 2.5 million views in the first day and, as of now, sits at close to 14 million.

Yalo Launches U.S. Air Force Recruiting Campaign for 139th Airlift Wing

Press Release|Articles
Yalo Launches U.S. Air Force Recruiting Campaign for 139th Airlift Wing

ATLANTA — June 1, 2018 — Coinciding with local high school graduation and military recruiting season, Yalo recently helped the 139th Airlift Wing in St. Joseph, Missouri, launch its largest-ever multi-channel recruiting effort. The agency handled everything from strategy and creative development/execution to media planning and buying.

Are You & Your Customers On the Same Frequency?

Blog|Articles
Are You & Your Customers On the Same Frequency?

Last week, the Laurel or Yanny incident made people who have had ears for decades question everything we knew. It ripped friendships apart and nearly broke the Internet. Obviously, #TheDress episode a couple years ago underscored how differently people can see the same image but I never knew our ears could play the same kinds of tricks on us.

Pages

Subscribe to RSS - Kristin Woodward