Kristin Woodward

Artist of the Week: Ralph & Russo

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Artist of the Week: Ralph & Russo

With the royal wedding just weeks away, speculation about who Meghan Markle will wear on her big day is still swirling, but a few names have risen to the top of the list. The bookmakers have called it 1/3 for Ralph & Russo, who designed the dress Ms. Markle wore for her engagement shoot.

The Art of Marketing: Woodford Reserve

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The Art of Marketing: Woodford Reserve

One of my very favorite times of the year is upon us! Next weekend, 10 thoroughbreds will run for the roses in the Kentucky Derby, kicking off Triple Crown season. Frivolous fashion, breathtaking physical speed and beauty, high stakes betting and, of course, bourbon cocktails . . . what's not to love?

Work Teaser: A Beautiful Day with Arcadia

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Work Teaser: A Beautiful Day with Arcadia

The perfect patio weather happening lately here at Yalo South has gotten us even more excited about a couple work-in-progress projects for our client, Arcadia. The company designs and manufactures high-end, automated custom pergolas for patios from Mom's house (our inside reference to one of the most gorgeous residential shots we've been working with) to commercial spaces including hotels, restaurants, country clubs and more.

Creating Experiences that Delight & Deliver

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Creating Experiences that Delight & Deliver

When it comes to great digital experiences, details matter. To build the right one for your audience, you need to understand what they need, what they value and what will get them excited. Are they looking to get in, get their info and get out? Are they just browsing and easily wooed by interesting content, offers or eye candy? Are there specific tasks they want to complete or do they engage purely for entertainment and fun?

Artist of the Week: Don C

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Artist of the Week: Don C

Luxury streetwear designer, Don C's latest collaboration infuses Wendy's heritage of freshness into a collection inspired by the cultural intersection of basketball and fashion. Learn more about his March-Madness-inspired Team Fresh capsule and download the Wendy's app for a chance to score a piece of it during the Final Four. (Photo: Mike Coppola/Getty Images)

Tips for Generating A Killer Brainstorming Session

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Tips for Generating A Killer Brainstorming Session

We all know there's more to getting great ideas out of a brainstorming session than throwing a bunch of people in a room with a whiteboard and Post-it notes. But what is the magic combination of factors that creates an experience that really gets the wheels turning?

Trends Ahead!

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Trends Ahead!

‘Tis the season to look ahead to next year’s trends! From tech and marketing to fabulous fungi, these are a few things the Yalo team is excited to see more of in 2018.

Rachel

Black Friday & Cyber Monday: New Traditions for Shoppers & Marketers

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Black Friday & Cyber Monday: New Traditions for Shoppers & Marketers

Thanksgiving leftovers have all been eaten and many Americans already have their stockings hung by the chimney with care. And for the better part of the past week, many of our inboxes were filled with offers of Black Friday and Cyber Monday super deals. Retailers did well again this year, with Black Friday sales up $17.9% to $7.9 billion and projected Cyber Monday sales up 16.8% to $6.59 billion.* But are these two big shopping days still really a big deal?

Clicks & Tricks Vol. 2: 4 Tricks to Delight Users

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Clicks & Tricks Vol. 2: 4 Tricks to Delight Users

We’ve all got our favorite websites and apps, and can easily call out what we like about them — the content, the design, what they help us accomplish. These are the most obvious attributes, but what about the more subtle details that keep us coming back? Much of this magic lies in UX decisions that affect how these favorite sites and apps look and function, but are so seamlessly integrated that we don’t think much about them.

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