Lance Shoulders

You Don't Get the Show!

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You Don't Get the Show!

On July 18, 2019, Dan LeBatard delivered a three-minute rant on his national radio show in response to the chants made the night before at a President Trump rally. A casual observer might think that an employee of ESPN, who is owned by Disney would follow the fate of others who had decided to voice hard opinions throughout the network’s channels and airwaves – they would no longer be employed.

Check Your Thinking

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Check Your Thinking

A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? Quick – what’s your answer? Did you say 10 cents? Well if you did, then you are wrong. The correct answer is 5 cents. You would have naturally come to the correct answer in time if you would have allowed your other way of thinking to kick in.

Always Relevant

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Always Relevant

There is no off-season in professional sports anymore. At least in the traditional sense. Professional sports is a year-round activity that operates in different phases marked by — and marketed around — specific highlights. Let’s take a look at the NBA. In June alone, the Golden State Warriors won back-to-back titles, 60 players will get a chance to realize their dream of playing in the NBA after being drafted, and Lebron closed out the month by turning NBA free agency on its head with his decision to become a Los Angeles Laker.

Turning Up the Heat

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Turning Up the Heat

They do not call it Hotlanta for nothing. The city was living up to its name last Thursday, June 14th at Flourish in Buckhead when the Association for Corporate Growth held its annual Gala honoring the Fast 40 companies in Georgia. For the last 10 years, the ACG has honored small to medium size businesses that demonstrate significant revenue and employee growth across the state and metro Atlanta.

The Art & Science of Listening

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The Art & Science of Listening

“In a conversation, do you listen or wait to talk?” Think about your answer. Odds are (like for most of us) unfortunately it is the latter. Effective or Active Listening is incredibly powerful in both our professional and personal lives. It is a proven fact that humans can absorb more content listening than when speaking.

The Tribe at Yalo recently had a roundtable chat about being a good listener. For most of us, it is certainly a learned skill that requires tips, practice and conscious effort. Run the highlights!

No Blue Mondays.

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No Blue Mondays.

Super Bowl LII is in the books. People are doing backflips from the awning of the Ritz Carlton in Philly, whereas Boston is contemplating who will even be on their team next year. Vegas is predicting everyone will be back for the Patriots since they are 5-1 odds to win it all next year.

Creating A User Persona?

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Creating A User Persona?

Whether you have a single target persona or a few key ones you want to sell to, it's important to make sure these idealized characters reflect actual characteristics of your buyers. Fifteen Forbes Agency Council members offer their best advice for businesses that are creating their first user personas. Read more here.

Delivering Great Customer Experiences

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Delivering Great Customer Experiences

Customers are more savvy-and more in control- than ever before. They're accessing your brand from multiple devices and expecting a seamless experienceat every touchpoint. How can you meet-and exceed-their expectations, and stay ahead of the digital pack?

Read the full article here.

 

 

Pearl Jam, Joan Baez, Tupac Lead Rock and Roll Hall of Fame 2017 Class

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Pearl Jam, Joan Baez, Tupac Lead Rock and Roll Hall of Fame 2017 Class

The Rock and Roll Hall of Fame has officially announced next year's inductees: Pearl Jam, Tupac Shakur, Journey, Yes, Electric Light Orchestra and Joan Baez will all join the class of 2017. Chic's Nile Rodgers will be given the Award For Musical Excellence.

View the full write up on the class here.

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