Scott Efferson

FEELS LIKE THE FIRST TIME

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FEELS LIKE THE FIRST TIME

Our lives are filled with a number of memorable firsts. A first kiss. The first car we drove. Even that first not-so-great job. 

Pop Culture Flavors

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Pop Culture Flavors

Film, art, music and sports (FAMS) are the realms of pop culture that fuel our fire as a creative agency. FAMS act as the inspirational ingredients in Yalo’s own unique marketing mixture, as well as in the brand experiences we cook up for our clients. Our recipe produces work that is not only engaging to your audiences, but also gives your brand that memorable, entertaining flavor that lingers long after being consumed.

Here are some fresh FAMS, curated by Our Tribe, to inspire YOU to discover new marketing flavors for your brand.

BRINGING BACK A HIT

3 Keys to Working Remotely

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3 Keys to Working Remotely

With the trend toward more companies hiring more freelance and fulltime remote workers, many of us (including the Yalo Tribe) find ourselves working from home . . . or other more creative spaces that aren't offices. This flexible approach to workspace can have its pros and cons, but these tips have helped our crew thrive in these less structured environments.

SETTING THE SPACE

5 Tech Trends to Watch in 2019

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5 Tech Trends to Watch in 2019

CES week in Las Vegas is basically the Super Bowl for tech-heads. It’s a week that always seems to deliver a perfect mix of weird and wonderful; your typical and your not so typical tech products. This year is no different. On one side of the spectrum you have a sea of TVs on display, and on the other side you have the slightly more . . . unique showcases like BreadBot

Give Your Marketing Some Character

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Give Your Marketing Some Character

What do Homer Simpson, Daenerys Targaryen and Walter White all have in common? Hint: it ain’t a love of Duff beer and donuts. OK yes, they are all fictional characters on TV shows, but let’s take it a step further. Afterall, these aren’t just your average, run-of-the-mill characters, these are the kind of characters that MAKE a show.

Walk It Out!

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Walk It Out!

While the Masters golf tournament brings fans the traditional, Augusta National pomp and circumstance, the Zurich Classic, down in New Orleans, is looking to widen the appeal of golf by channeling its inner happy place…as in Happy Gilmore. Last year the tournament introduced a two-man format (essentially team golf), but this year they are looking to make some real noise.

The Super Bowl Sneak

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The Super Bowl Sneak

In Fijian, the word yalo means soul. It’s the origin of conscience. Spirit. Heart. Vitality. For our Tribe, that core essence is deeply rooted in music, sports and entertainment. We draw inspiration from those realms to create work that is memorable, work that is, at its very core, entertaining…work with soul! What better way for Yalo to celebrate Super Bowl LII week than with a preview of the only thing 30 NFL fanbases have left…entertaining commercials.

Here is a look at some of the top ads and teasers for Super Bowl LII:

16th Hole At Waste Management Phoenix Open Enters Virtual Reality Game

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16th Hole At Waste Management Phoenix Open Enters Virtual Reality Game

Intel and the PGA Tour are using 360 video to transport viewers into the middle of the rowdy 16th hole action at TPC Scottsdale. Does it make sense for your company to try the same thing? For some of our clients, the answer is a resounding YES! Hit us up to learn how to apply this technology to your business.

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Plan. Pivot. Persevere.

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Plan. Pivot. Persevere.

It’s a pretty amazing feeling when it all falls into place, isn’t it? You’ve done your homework. You put in the hard work and preparation. Now the stars are beginning to align. Slowly but surely, you start to see the results you were hoping for. Everything is going according to plan.

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