Yalo Team

Yalo Wins Best in Category at 17th Annual Horizon Interactive Media Awards

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Yalo Wins Best in Category at 17th Annual Horizon Interactive Media Awards

Corporate & B2B Website Win Is One of 10 Awards Received in Competition

ATLANTA, Georgia – April 24, 2019 — The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2018 award winners showcasing this year’s “best of the best” in interactive media production. This year, Yalo was recognized for its excellence with 10 awards, including a Best in Category Award for B2B web design.

Guava Island: Marketing Music with Film

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Guava Island: Marketing Music with Film

Last summer, Donald Glover snuck off to Cuba to create something — a feature film collaboration, or so the rumors had it, based on scant information other than a photo of Glover and Rihanna posed up during production of their mysterious “Guava Island” project. Eager fans were finally rewarded last week when the film was released just prior to Childish Gambino's Coachella performance.

17 Top Companies Going Green in 2019

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17 Top Companies Going Green in 2019

The motivation to go green has increasingly become not only a part of many companies' corporate social responsibility efforts, but also as an aspect of remaining relevant in the future business environment. Additionally, there are more and more environmental concerns that can only be addressed through green initiatives in terms of production, servicing and manufacturing.

Artist of the Week: Visual Artists of Coachella

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Artist of the Week: Visual Artists of Coachella

It's that time of year again! Coachella is in full swing and while the incredible musical lineup for the festival's 20th anniversary takes the main stage, the visual artists showing their work are also making the experience epically Instagrammable. So here's a shout out to Sofia Enriquez, Francie Kéré, Peggy Noland, Dedo Vabo, Poetic Kinetics, NEWSUBSTANCE and Office Kovacs for providing the colorful, fantastical backdrops that help set the mood for this year's party.

Nike Celebrates Tiger Woods' Crazy Dream

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Nike Celebrates Tiger Woods' Crazy Dream

“It’s crazy, to think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a three-year-old.” So goes the voiceover of Nike's tribute to Tiger Woods released moments after knocking out his fifth Masters win. This celebration of an American favorite marks his official return to the game after personal and professional setbacks that have kept him mostly off the course for the past several years.

Twitterverse to Pick MLB Player of the Day

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Twitterverse to Pick MLB Player of the Day

The first pitches of the 2019 U.S. and Canadian soil, anyway—will be thrown tomorrow, and Twitter is ready to take the field. The social network and the league are kicking off a new initiative this season, enabling fans to choose which player’s at-bats will be featured live on Twitter that day.

Pandora Reveals Its First Sonic Logo

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Pandora Reveals Its First Sonic Logo

The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman in 1933; Walter Werzowa made Intel's iconic "bong" anthem more than 20 years ago. Even notification alerts—such as those from Samsung, Google and Apple—can easily be associated with the brands they're meant to represent. But recently, Pandora became the first major audio streaming service to adopt one. Seems appropriate, right?

Girl Power In Advertising

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Girl Power In Advertising

Not surprisingly, female empowerment is a topic that's trending even more than usual during Women's History Month. This collection of on-theme ads proves it can be a valuable and inspiring trend to tap into for marketing any time of the year. Check them out!

Will March Madness Be A Slam Dunk for Your Brand?

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Will March Madness Be A Slam Dunk for Your Brand?

Got your brackets ready? March Madness starts next week and while we watch our favorite teams (hopefully) rise to the top, many brands will use this cultural tie-in to connect with their fans and make an impact. Check out a few ways we'll probably see brands leveraging data and omnichannel experiences to make the most of the experiences they create.  

16 Kickstarter-Funded Films Debut At SXSW

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16 Kickstarter-Funded Films Debut At SXSW

Since it's inception 10 years ago, Kickstarter has become the crodfunding platform of choice for folks with big ideas and small wallets. Projects in over a dozen creative categories have gotten their start on the platform and film has been a big winner, with over a 150 funded films opening theatrically. There are 16 Kickstarter-funded films debuting at the SXSW Film Festival, which begins later this week. That's five more than on last year's debut list, indicating that indie filmmakers are turning to the platform (and seeing success) in increasing numbers.

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