Yalo Team

Laughter Is the Best Medicine

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Laughter Is the Best Medicine

Brands who use humor in their marketing are tapping into a tried and true way to connect with consumers on a truly human level. Who doesn't like to laugh? And if you can get your audience laughing along with you to boost brand recognition, affinity and shareability, you may just find the secret to marketing success. Check out six brands who are doing it really well.

Yalo's Back-to-School Reading List

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Yalo's Back-to-School Reading List

The kids may be the ones headed back to class, but it doesn't mean they're the only ones who could benefit from logging a little more reading time now that summer's coming to an end. Check out some of our favorite recent reads to help you get pumped for a productive and inspired fall.

How Makers Are Using EdTech to Inspire the Next Generation

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How Makers Are Using EdTech to Inspire the Next Generation

For all that we hear about technology causing greater disconnection in society today, a growing movement of “makers” is offering a different twist on this narrative, instead using technology to unite people around making the world a better place. See how companies like Nintendo are developing educational toys that help teach young people how to put innovation and collaboration into action.

Artist of the Week: Billie Eilish

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Artist of the Week: Billie Eilish

After a record 19 weeks at the top of the Billboard Hot 100, the song of Summer 2019, Old Town Road, has been dethroned. Billie Eilish's Bad Guy  took the title this week after a record nine weeks in the No. 2 spot.

Beginner's Guide to Experiential Marketing

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Beginner's Guide to Experiential Marketing

"Yes, branded pop-up experiences have long been trending as the marketing tactic du jour, but experiential marketing can (and should) be about so much more. Especially when it comes to using the power of in-person brand engagement to work for brands beyond the usual suspects. The challenge is how." Check out some of the more out-of-the-box ways ways even beginners can approach this essential way of connecting with customers.

 

Back-to-School Essentials for Every Music Lover

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Back-to-School Essentials for Every Music Lover

Back-to-school time means stocking up on more than just notebooks and pencils. Dorm life is better with the right soundtrack and this list is full of ways for music lovers to cultivate the perfect mood. From retro to cutting edge (and sometimes a nice mix of the two), some of these items are so good, Mom & Dad might just keep them for themselves.

The Lion King: Classic Meets Cutting Edge

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The Lion King: Classic Meets Cutting Edge

With last week's release of The Lion King on the heels of live-action remakes of Aladdin and Dumbo some of us have started wondering whether Hollywood has simply run out of new stories to tell. But even if the circle of life is predictable, the technology used to create this stunning new take on a Disney favorite is anything but.

Kahlúa Celebrates the Photos Instagram Ignored

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Kahlúa Celebrates the Photos Instagram Ignored

No likes? No biggie. According to liquor brand, Kahlúa, we should be spending less time worrying about how many likes we're getting on our social media posts and focusing more on enjoying all those real-life moments. Its new Zero Likes Given campaign and art exhibit promotes that approach to living life by celebrating Instagram photos that received zero likes.

Artist of the Week: Somehoodlum

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Artist of the Week: Somehoodlum

There's a brand new video for Old Town Road, the song that officially won't quit. Already an Instagram sensation, Somehoodlum teamed up with Lil Nas X to illustrate/direct this new version that takes a star-studded animated crew (helloooo, Keanu) to Area 51. The artist is known for creating memes and scenes heavily influenced by trap culture and popular music.

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