Analytics

Google Analytics & The Appeal of Solving Mysteries

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Google Analytics & The Appeal of Solving Mysteries

Whether it’s music, art, sports, movies or TV, our tribe loves it all, and we like to share our thoughts with a unique perspective and a little twist. This time it’s about crime and detective shows. Millions of Americans are addicted to shows that tell a great story, provide mystery and suspense and often explain how the crime was solved. The popularity of these types of shows are obvious when you look at the pure number of them on TV, their longevity and not to mention the number of spinoffs. CSI Toledo anyone?

Thanks for A Great Time, 2018!

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Thanks for A Great Time, 2018!

The numbers are in! 2018 shaped up to be a pretty awesome year for Yalo, statistically speaking. We're excited for more challenging work, more amazing clients and more opportunities to defy and fly in 2019!

Are You On An Analytics Roller Coaster?

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Are You On An Analytics Roller Coaster?

It’s that time of year when millions of people visit amusement and theme parks to experience the rush of plunging hundreds of feet in the air at breakneck speeds on roller coasters and thrill rides. In Ohio, we’re lucky enough to have Cedar Point and King’s Island right in our backyard. Our Georgia team has Six Flags to satisfy their internal dare devil. In honor of roller coasters, our Yalo team wanted to share our favorite amusement park memories. For some of us, it’s about the actual coasters and for others, it’s about something else.

ERIC CANTINI

Q2-18 Scoreboard: Home Run!

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Q2-18 Scoreboard: Home Run!

Halfway through the year and the Yalo team continues to hit 'em out of the park!

Q1-18 Scoreboard: Slam Dunk!

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Q1-18 Scoreboard: Slam Dunk!

The Yalo Team started off the year with a bang, rocking new clients, new projects and new fans, all while having a little winter fun. Check it out!

Running The Numbers

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Running The Numbers

Now that the Super Bowl LII is over – it’s time to check out some of the crazy statistics. Dilly Dilly!   

Champagne Anyone?

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Champagne Anyone?

Email, blogs, Facebook, Twitter, LinkedIn, Instagram, press releases, re-targeting ads. There are tons of marketing tactics and ways for you to get your message out, but they are not all created equally. Unfortunately, there isn’t a magic formula that works best for everyone, so how do you decide what works best for your company? The answer is in the numbers.

2017 in Our Rear View Mirror

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2017 in Our Rear View Mirror

As we cruise on into 2018, we thought it was worth taking a look back at some of the high points of 2017. By the numbers, it was a pretty exciting year for us. From pitches to new clients and new work, to awards and lots of social love, our hard work paid off in gains and growth. We're proud of all that we accomplished and thankful for the clients and opportunities that helped us get here. Thanks to everyone who came along for the ride with us! Now, let's go rock 2018!

Moneyballin'

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Moneyballin'

Wins over replacement (WAR). On-base plus slugging (OPS). Player efficiency rating (PER). Catch radius. Usage percentage. Whatever happened to sports statistics like batting average, fielding percentage, rushing yards and rebounds? All of the “important” stats fit on the back of a baseball or football card when I was a kid. Today, there isn’t enough room on the back of a baseball card anymore to include the traditional stats with all the new, advanced statistics.

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