Business

Buckle Your (Marketing) Tool Belt – Part 3

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Buckle Your (Marketing) Tool Belt – Part 3

The final piece of our Content Calendar for Professional Growth entails some heavy lifting. But not to worry, we don’t expect you to carry the weight of the content load.

A Roadmap for Professional Goals - Part 1

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A Roadmap for Professional Goals - Part 1

Congratulations! You’ve made it through Q4 planning, budget meetings, yearly hindsight reviews, the holidays with your family and you’re feeling refreshed and inspired for 2020.

Or, maybe you’re wiped out.

Sitting at your desk, thinking about what lies in the year ahead can be a little overwhelming. Especially when you start mapping out all the details.

Fueling the 2020 Rocket Ride

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Fueling the 2020 Rocket Ride

If you reference my blog from last year, we set our sights on a growth goal of 40%-50% with a hashtag of #HereWeCome. Well, I am thrilled to share that we organically grew at 61% for 2019, surpassing even the outsized goals we set for ourselves (and 2018’s growth of 43%).  How did we accomplish this? Here are a few of my observations.

NBA vs. China: The Billion-Dollar Tweet

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NBA vs. China: The Billion-Dollar Tweet

As we get ready to kick off the NBA season on October 22, there is an ongoing controversy, drawing attention away from the actual game and its great players: a social media post. A since-deleted tweet by Houston Rockets General Manager Daryl Morey read “Fight for Freedom. Stand with Hong Kong.” This tweet in support of the pro-democracy protests in Hong Kong has caused China to lash out at the NBA.

You Don't Get the Show!

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You Don't Get the Show!

On July 18, 2019, Dan LeBatard delivered a three-minute rant on his national radio show in response to the chants made the night before at a President Trump rally. A casual observer might think that an employee of ESPN, who is owned by Disney would follow the fate of others who had decided to voice hard opinions throughout the network’s channels and airwaves – they would no longer be employed.

ACG Fast 40 2019 Gala: Check!

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ACG Fast 40 2019 Gala: Check!

Yalo was proud again this year to be a part of helping to promote and execute ACG Atlanta's Fast 40 dinner and gala. The event honors the top 40 fastest growing middle-market companies in Georgia. Yalo has sponsored the event for the past three years and has helped with email and social promotion, as well as nominating a few of our favorite clients. Additionally, this year, we offered a promotional package to winners to help promote their recognition via press releases and a suite of social media posts.

Why You Should Create A "Shadow Board" of Younger Employees

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Why You Should Create A "Shadow Board" of Younger Employees

How does your company come up with fresh ideas in response to changing markets? How do you tackle the problem of younger employees who are disengaged? The two issues might seem unrelated, but if you're doing it right, you can kill two birds with one stone. Some large companies are tapping into the unmined knowledge and enthusiasm of younger employees to shape where the business heads, with "shadow boards" that pair up-and-comers with seasoned executives for mutual learning.

3 Simple Principles for On-Point Marketing

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3 Simple Principles for On-Point Marketing

K.I.S.S. — keep it simple, stupid. You’ve heard this before, right? If not, I can bet you have been a victim of over-thinking marketing opportunities at some point in your career. I know I have. 

I get it; you want to make sure every checkpoint has been reached along your project destination (as you should). But, have you over-complicated things? 

More often than not, keeping it simple is a win-win for everyone. 

Whenever I get stuck in the marketing mud, I fall back on these K.I.S.S. principles to roll out the best possible strategy for my team and customer:  

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