Business

Pistons Firing As One Team

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Pistons Firing As One Team

As a small organization, I believe you must acknowledge the good days and successes, as well as the tough days and challenges. 2018 presented Yalo with both good days and tough days. However, we were fortunate to have an abundant number of good days and successes in 2018. We amped up our 2017 TAG Agency of the Year award, and it served us well. We pushed the boundaries of our tag line “Defy. Fly.” with our clients and it served us well. So well in fact that we had matched our 2017 numbers by end of June, which positioned us for a breakout finish to 2018.

What Can Entrepreneurs Learn From Artists?

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What Can Entrepreneurs Learn From Artists?

Willingness to fail. Passionate vision. Intense self motivation. Constant networkers. Sound like the traits of an entrepreneur, right? Artists also possess these characteristics and often approach their business in a way more traditional entrepreneurs could learn from. See what lessons artists have for entrepreneurs.

Team Offsites That Don't Suck

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Team Offsites That Don't Suck

It's that time of year again! Yalo is hitting the road this week for our our annual fall offsite. Since our team is spread out, it's always a good chance for some overdue team bonding, as well as reviewing wins and and losses for the year and getting pumped up for what we'll do next. We typically take a road trip to somewhere outside Atlanta and do something like cozy up in a cabin, but this year, we're mixing it up and going to New Orleans.

Building A Company Culture That Fuels Growth

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Building A Company Culture That Fuels Growth

Inventing new and unique ways of operating can improve the quality of your customers' experience, bringing outsized returns for your business. That's why many companies pepper "innovative" in their mission, vision and values statements. But for far too many businesses, that's as far as they get in their quest. Read More

100 Most Creative People in Business

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100 Most Creative People in Business

I had the rare opportunity this past weekend to read an actual magazine on a plane, uniterrupted by my 8-year old or work deadlines. It's the little things, right? The Fast Company 100 Most Creative People in Business issue kept me fascinated from wheels up in DC to wheels down in Atlanta, with lots of fresh faces and inspiration.

Partnering for Corporate Growth in Georgia

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Partnering for Corporate Growth in Georgia

For almost 2 years, Yalo has partnered with ACG® Atlanta to boost the organization's marketing efforts and get the word out about the opportunities it provides to help middle-market companies foster corporate growth. The organization is one of the oldest of 59 chapters worldwide representing 14,500 members across a variety of industries from professional services to manufacturing.

5 Tips to Spring Clean Your Marketing

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5 Tips to Spring Clean Your Marketing

Spring is in full bloom and spring cleaning around your home and office seems only natural. But what about decluttering and putting a shine on your marketing efforts? You probably started the year with a list of goals you wanted to hit, activities you wanted to try and even a game plan for getting there. How's that working out for you? We know.

How We Hustle: Veritiv

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How We Hustle: Veritiv

When the date is locked for your stock to launch and for you to ring the bell at the NYSE, there’s not a lot of wiggle room for getting your ducks in a row. While your lawyers are dotting I’s and crossing T’s, your marketing team’s in overdrive. Your branding, your website and all your communications materials need to be ready and on point. Failure is not an option.

The Art & Science of Listening

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The Art & Science of Listening

“In a conversation, do you listen or wait to talk?” Think about your answer. Odds are (like for most of us) unfortunately it is the latter. Effective or Active Listening is incredibly powerful in both our professional and personal lives. It is a proven fact that humans can absorb more content listening than when speaking.

The Tribe at Yalo recently had a roundtable chat about being a good listener. For most of us, it is certainly a learned skill that requires tips, practice and conscious effort. Run the highlights!

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