Business

Why You Should Create A "Shadow Board" of Younger Employees

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Why You Should Create A "Shadow Board" of Younger Employees

How does your company come up with fresh ideas in response to changing markets? How do you tackle the problem of younger employees who are disengaged? The two issues might seem unrelated, but if you're doing it right, you can kill two birds with one stone. Some large companies are tapping into the unmined knowledge and enthusiasm of younger employees to shape where the business heads, with "shadow boards" that pair up-and-comers with seasoned executives for mutual learning.

3 Simple Principles for On-Point Marketing

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3 Simple Principles for On-Point Marketing

K.I.S.S. — keep it simple, stupid. You’ve heard this before, right? If not, I can bet you have been a victim of over-thinking marketing opportunities at some point in your career. I know I have. 

I get it; you want to make sure every checkpoint has been reached along your project destination (as you should). But, have you over-complicated things? 

More often than not, keeping it simple is a win-win for everyone. 

Whenever I get stuck in the marketing mud, I fall back on these K.I.S.S. principles to roll out the best possible strategy for my team and customer:  

4 Ways to Make Your Pride Marketing Meaningful

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4 Ways to Make Your Pride Marketing Meaningful

It's officially Pride month and the 50th anniversary of the first-ever Gay Pride marches in the U.S. But if your brand is treating this powerful occasion as another Hallmark holiday you can simply glom onto to gain relevance, you're probably doing it wrong.

How Online Retailers Can Win Big by Adding A Personal Touch

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How Online Retailers Can Win Big by Adding A Personal Touch

We’ve written recently about how brick-and-mortar retailers are working hard at creating great customer experiences in order to compete with the convenience of Amazon. But I’ve also noticed recently that online retailers also seem to be working harder to create personal connections with their customers in an effort to bridge digital and physical experiences and cement brand loyalty. Both of the examples below show the impact a personal touch can make.

WARBY PARKER

Why Creativity and Art Matter In Business

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Why Creativity and Art Matter In Business

Want to improve your product, and your communication? Weave art and creativity into everything you do. It's the key to capturing hearts through your products and your communications. See why.

The Most Reliable Way to Spark Creativity

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The Most Reliable Way to Spark Creativity

As the Tribe gathers in Atlanta this week for our spring offsite, there are a few things we know we can expect: team bonding, problem solving and fresh ideas. But what about the unexpected? Turns out that in order to really get creative, people need to step out of their comfort zones and try something with an outcome they can't predict. Science says so and you can learn more about why here.

Boost Work Productivity by Listening to Music

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Boost Work Productivity by Listening to Music

Working remotely, the Yalo Tribe is always looking for ways to stay focused and boost our creativity. One of our favorite productivity boosters is listening to music. Turns out, 76% of workers in a recent survey agree that it also helps them do their best work. Check out the recent Brilliant Sound Survey to see how respondents said listening to music affects their mood, performance, relationships and more.

Innovation Is Brewing in Denmark

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Innovation Is Brewing in Denmark

How do you save the planet, boost your brand caché, win category buzz for the week and come out looking like a straight-up innovator? Look at Carlsberg for the answers.

17 Top Companies Going Green in 2019

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17 Top Companies Going Green in 2019

The motivation to go green has increasingly become not only a part of many companies' corporate social responsibility efforts, but also as an aspect of remaining relevant in the future business environment. Additionally, there are more and more environmental concerns that can only be addressed through green initiatives in terms of production, servicing and manufacturing.

3 Keys to Working Remotely

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3 Keys to Working Remotely

With the trend toward more companies hiring more freelance and fulltime remote workers, many of us (including the Yalo Tribe) find ourselves working from home . . . or other more creative spaces that aren't offices. This flexible approach to workspace can have its pros and cons, but these tips have helped our crew thrive in these less structured environments.

SETTING THE SPACE

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