Business

The Power Of User Personas

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The Power Of User Personas

If you’re a business owner, then you know there is a massive difference between starting a business and building a business. And the gap between a great idea and a great business is a tough one to close. Because it’s not enough to create a product or service. No matter how innovative, beautiful or extraordinary, if it’s not marketed in the right way to the right person, it’s never going to get off the ground. -Kerry Song

Plan. Pivot. Persevere.

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Plan. Pivot. Persevere.

It’s a pretty amazing feeling when it all falls into place, isn’t it? You’ve done your homework. You put in the hard work and preparation. Now the stars are beginning to align. Slowly but surely, you start to see the results you were hoping for. Everything is going according to plan.

It Pays To Play The Long Game

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It Pays To Play The Long Game

In both whisky and business, it pays to play the long game.

An adept entrepreneur must understand the fundamentals of business — things like cash flow, value proposition, and marketing tactics — in order to build a foundation for a thriving company. But, more than one astute observer has made the comparison between a startup’s success and a chemistry equation.

Yalo Power for 2018

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Yalo Power for 2018

The Yalo Tribe this year once again congregated for a rockin’ 2.5 days of idea-storming, creativity, planning...oh and a good dose of good ole’ fashioned comradery and fun. There is nothing more invigorating than when the Tribe rallies and jams. The result is an inspired Tribe riffing off of each other’s ideas, challenging each other and ultimately raising the bar for new ideas.

Clubhouse Dynamics

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Clubhouse Dynamics

The clubhouse dynamics you create for your employees lays the foundation for how work’s going to get done. Do you all listen to the same music? Do you like to eat different foods? Do you make baseball caricatures of your teammates like the #WIndians did this season?

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