Content

Laughter Is the Best Medicine

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Laughter Is the Best Medicine

Brands who use humor in their marketing are tapping into a tried and true way to connect with consumers on a truly human level. Who doesn't like to laugh? And if you can get your audience laughing along with you to boost brand recognition, affinity and shareability, you may just find the secret to marketing success. Check out six brands who are doing it really well.

How To “Marie Kondo” Your Content Marketing (Mid-Year Strategies)

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How To “Marie Kondo” Your Content Marketing (Mid-Year Strategies)

Can you believe we are already in the second half of 2019? How are those New Year’s goals coming along? Yeah. Thought so. Well, here’s a chance for a mid-year reboot. If we’ve learned anything from tidying master Marie Kondo, it’s that organization can go a long way to help put goals within reach. 

Better UX at Every Step

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Better UX at Every Step

Whether it’s a weird online sign-up process or an incomprehensible set of instructions to put together a piece of furniture, we all know what it’s like when the creator of an experience hasn’t thought through every single step, hasn’t communicated it correctly or just flat out has it wrong. It’s frustrating, confusing and at least personally, makes me think less of the brand. That’s why spending time to craft every consumer touchpoint throughout your experience is so important.

Stranger Things S3 Boosts Slurpee Day

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Stranger Things S3 Boosts Slurpee Day

This Thursday (7/11), iconic convenience chain, 7-Eleven, celebrates its 92nd birthday and, as usual, is inviting fans to join the celebration with free Slurpees. This year, the tradition (and the brand) has a well-timed boost from product placement in Stranger Things 3, which was released last Thursday.

4 Ways to Make Your Pride Marketing Meaningful

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4 Ways to Make Your Pride Marketing Meaningful

It's officially Pride month and the 50th anniversary of the first-ever Gay Pride marches in the U.S. But if your brand is treating this powerful occasion as another Hallmark holiday you can simply glom onto to gain relevance, you're probably doing it wrong.

Mint Juleps Fuel Fan Engagement

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Mint Juleps Fuel Fan Engagement

It's almost Derby weekend and Maker's Mark is testing your mint julep making knowledge just in time! Their interactive quiz walks amateur bartenders through the steps to make this classic cocktail, providing video of each step throughout and a final score at the end. It's a fun and engaging way for the brand to connect to fans ahead of the unique sporting event.

Get Off The Hamster Wheel!

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Get Off The Hamster Wheel!

If your marketing is stuck in a rut of rinse and repeat approaches, check out Arnold's latest radio interview on the Scott King Show and find out how Yalo can help you get off the hamster wheel using film, art, music and sports to create unique, differentiated, atypical content that sticks. Take a listen below.

Taking Branded Content to the Big Screen for Halloween

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Taking Branded Content to the Big Screen for Halloween

It may have gotten lost in the hype over Halloween's 40th anniversary and latest sequel, but there's another Halloween film at the box office this month with some big names in the cast — and it happens to be the brainchild of a brand, not one of the major studios. King's Hawaiian, maker of rolls and Hawaiian-inspired barbecue sauces, began thinking up new shopper marketing ideas to promote Halloween-themed recipes about four years ago.

Stop Renting Someone Else’s Audience: 10 Steps for Building Your Own

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Stop Renting Someone Else’s Audience: 10 Steps for Building Your Own

In order to find depth and sustainability online today, brands have no choice but to act like entertainment companies—creating content people want to pay attention to and consistently putting it on the platforms where their audience is interested in paying attention. Here's how.

Give Your Marketing Some Character

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Give Your Marketing Some Character

What do Homer Simpson, Daenerys Targaryen and Walter White all have in common? Hint: it ain’t a love of Duff beer and donuts. OK yes, they are all fictional characters on TV shows, but let’s take it a step further. Afterall, these aren’t just your average, run-of-the-mill characters, these are the kind of characters that MAKE a show.

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