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4 Ways to Make Your Pride Marketing Meaningful

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4 Ways to Make Your Pride Marketing Meaningful

It's officially Pride month and the 50th anniversary of the first-ever Gay Pride marches in the U.S. But if your brand is treating this powerful occasion as another Hallmark holiday you can simply glom onto to gain relevance, you're probably doing it wrong.

Mint Juleps Fuel Fan Engagement

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Mint Juleps Fuel Fan Engagement

It's almost Derby weekend and Maker's Mark is testing your mint julep making knowledge just in time! Their interactive quiz walks amateur bartenders through the steps to make this classic cocktail, providing video of each step throughout and a final score at the end. It's a fun and engaging way for the brand to connect to fans ahead of the unique sporting event.

Get Off The Hamster Wheel!

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Get Off The Hamster Wheel!

If your marketing is stuck in a rut of rinse and repeat approaches, check out Arnold's latest radio interview on the Scott King Show and find out how Yalo can help you get off the hamster wheel using film, art, music and sports to create unique, differentiated, atypical content that sticks. Take a listen below.

Taking Branded Content to the Big Screen for Halloween

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Taking Branded Content to the Big Screen for Halloween

It may have gotten lost in the hype over Halloween's 40th anniversary and latest sequel, but there's another Halloween film at the box office this month with some big names in the cast — and it happens to be the brainchild of a brand, not one of the major studios. King's Hawaiian, maker of rolls and Hawaiian-inspired barbecue sauces, began thinking up new shopper marketing ideas to promote Halloween-themed recipes about four years ago.

Stop Renting Someone Else’s Audience: 10 Steps for Building Your Own

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Stop Renting Someone Else’s Audience: 10 Steps for Building Your Own

In order to find depth and sustainability online today, brands have no choice but to act like entertainment companies—creating content people want to pay attention to and consistently putting it on the platforms where their audience is interested in paying attention. Here's how.

Give Your Marketing Some Charachter

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Give Your Marketing Some Charachter

What do Homer Simpson, Daenerys Targaryen and Walter White all have in common? Hint: it ain’t a love of Duff beer and donuts. OK yes, they are all fictional characters on TV shows, but let’s take it a step further. Afterall, these aren’t just your average, run-of-the-mill characters, these are the kind of characters that MAKE a show.

Back to School: Lessons for Creativity

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Back to School: Lessons for Creativity
Growing up in Virginia, back-to-school time signaled the transition of summer to fall. The start of a new season. A clean slate that rivaled even New Year’s Day. It was a time of year to make a fresh start, complete with new jeans and backpacks; pristine notebooks and factory-sharp pencils; reuniting with old friends and making new ones; and a wide-open world of possibilities.  
 

Always Relevant

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Always Relevant

There is no off-season in professional sports anymore. At least in the traditional sense. Professional sports is a year-round activity that operates in different phases marked by — and marketed around — specific highlights. Let’s take a look at the NBA. In June alone, the Golden State Warriors won back-to-back titles, 60 players will get a chance to realize their dream of playing in the NBA after being drafted, and Lebron closed out the month by turning NBA free agency on its head with his decision to become a Los Angeles Laker.

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