Creative

Those Were the Days

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Those Were the Days

If you always do what you’ve always done, you’ll always get what you’ve always got.

Well, in the case of some the best-known brands in the world, that isn’t necessarily a bad thing. Target, Ralph Lauren, Pottery Barn and Versace are hopping on the retro bandwagon lately and creating a big buzz.

New Ikea Typeface for Global Reach

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New Ikea Typeface for Global Reach

Ikea is known for tweaking the way it markets products in different countries to suit local tastes, but as the furniture giant continues to expand globally, it has updated its standard typeface to one that will function in any market, because it supports more than 800 languages. See which ultra-flexible font they've selected and learn more about the brand update here.

Laughter Is the Best Medicine

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Laughter Is the Best Medicine

Brands who use humor in their marketing are tapping into a tried and true way to connect with consumers on a truly human level. Who doesn't like to laugh? And if you can get your audience laughing along with you to boost brand recognition, affinity and shareability, you may just find the secret to marketing success. Check out six brands who are doing it really well.

Beginner's Guide to Experiential Marketing

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Beginner's Guide to Experiential Marketing

"Yes, branded pop-up experiences have long been trending as the marketing tactic du jour, but experiential marketing can (and should) be about so much more. Especially when it comes to using the power of in-person brand engagement to work for brands beyond the usual suspects. The challenge is how." Check out some of the more out-of-the-box ways ways even beginners can approach this essential way of connecting with customers.

 

The Lion King: Classic Meets Cutting Edge

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The Lion King: Classic Meets Cutting Edge

With last week's release of The Lion King on the heels of live-action remakes of Aladdin and Dumbo some of us have started wondering whether Hollywood has simply run out of new stories to tell. But even if the circle of life is predictable, the technology used to create this stunning new take on a Disney favorite is anything but.

Kahlúa Celebrates the Photos Instagram Ignored

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Kahlúa Celebrates the Photos Instagram Ignored

No likes? No biggie. According to liquor brand, Kahlúa, we should be spending less time worrying about how many likes we're getting on our social media posts and focusing more on enjoying all those real-life moments. Its new Zero Likes Given campaign and art exhibit promotes that approach to living life by celebrating Instagram photos that received zero likes.

Artist of the Week: Somehoodlum

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Artist of the Week: Somehoodlum

There's a brand new video for Old Town Road, the song that officially won't quit. Already an Instagram sensation, Somehoodlum teamed up with Lil Nas X to illustrate/direct this new version that takes a star-studded animated crew (helloooo, Keanu) to Area 51. The artist is known for creating memes and scenes heavily influenced by trap culture and popular music.

Better UX at Every Step

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Better UX at Every Step

Whether it’s a weird online sign-up process or an incomprehensible set of instructions to put together a piece of furniture, we all know what it’s like when the creator of an experience hasn’t thought through every single step, hasn’t communicated it correctly or just flat out has it wrong. It’s frustrating, confusing and at least personally, makes me think less of the brand. That’s why spending time to craft every consumer touchpoint throughout your experience is so important.

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