Creative

The Lion King: Classic Meets Cutting Edge

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The Lion King: Classic Meets Cutting Edge

With last week's release of The Lion King on the heels of live-action remakes of Alladdin and Dumbo some of us have started wondering whether Hollywood has simply run out of new stories to tell. But even if the circle of life is predictable, the technology used to create this stunning new take on a Disney favorite is anything but.

Kahlúa Celebrates the Photos Instagram Ignored

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Kahlúa Celebrates the Photos Instagram Ignored

No likes? No biggie. According to liquor brand, Kahlúa, we should be spending less time worrying about how many likes we're getting on our social media posts and focusing more on enjoying all those real-life moments. Its new Zero Likes Given campaign and art exhibit promotes that approach to living life by celebrating Instagram photos that received zero likes.

Artist of the Week: Somehoodlum

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Artist of the Week: Somehoodlum

There's a brand new video for Old Town Road, the song that officially won't quit. Already an Instagram sensation, Somehoodlum teamed up with Lil Nas X to illustrate/direct this new version that takes a star-studded animated crew (helloooo, Keanu) to Area 51. The artist is known for creating memes and scenes heavily influenced by trap culture and popular music.

Better UX at Every Step

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Better UX at Every Step

Whether it’s a weird online sign-up process or an incomprehensible set of instructions to put together a piece of furniture, we all know what it’s like when the creator of an experience hasn’t thought through every single step, hasn’t communicated it correctly or just flat out has it wrong. It’s frustrating, confusing and at least personally, makes me think less of the brand. That’s why spending time to craft every consumer touchpoint throughout your experience is so important.

Brands Score with Women's World Cup Sponsorships

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Brands Score with Women's World Cup Sponsorships

There has been a seismic shift in attitudes towards women's football in recent years. And with the Women's World Cup in France underway, major brands are out in force to support the squads. Take a look at some of the most significant sponsorship investments into the sport in recent years and the standout creative campaigns that go along with them.

 

New Work for Hissho Sushi

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New Work for Hissho Sushi

We're always excited to provide quick updates on our recent client work even if they haven't made full case study status yet! We've recently been hard at work with Hissho Sushi, helping them to prepare for their biggest conference of the year, IDDBA, which brings together innovators and leaders in the dairy, deli and bakery spaces to show off their latest ideas and products.

7 Summer Films That Don't Follow the Formula

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7 Summer Films That Don't Follow the Formula

We know some of our clients get stuck on rinse and repeat when it comes to their marketing. Seems the movie studios have the same issue, turning out sequels and remakes summer after summer. It can make one wonder, are there any new ideas anymore?  We know there are in marketing, because we deliver them every single day. And thank goodness, it seems there are in film, as well.

3 Simple Principles for On-Point Marketing

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3 Simple Principles for On-Point Marketing

K.I.S.S. — keep it simple, stupid. You’ve heard this before, right? If not, I can bet you have been a victim of over-thinking marketing opportunities at some point in your career. I know I have. 

I get it; you want to make sure every checkpoint has been reached along your project destination (as you should). But, have you over-complicated things? 

More often than not, keeping it simple is a win-win for everyone. 

Whenever I get stuck in the marketing mud, I fall back on these K.I.S.S. principles to roll out the best possible strategy for my team and customer:  

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