Creative

Guava Island: Marketing Music with Film

News|Articles
Guava Island: Marketing Music with Film

Last summer, Donald Glover snuck off to Cuba to create something — a feature film collaboration, or so the rumors had it, based on scant information other than a photo of Glover and Rihanna posed up during production of their mysterious “Guava Island” project. Eager fans were finally rewarded last week when the film was released just prior to Childish Gambino's Coachella performance.

Nike Celebrates Tiger Woods' Crazy Dream

News|Articles
Nike Celebrates Tiger Woods' Crazy Dream

“It’s crazy, to think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a three-year-old.” So goes the voiceover of Nike's tribute to Tiger Woods released moments after knocking out his fifth Masters win. This celebration of an American favorite marks his official return to the game after personal and professional setbacks that have kept him mostly off the course for the past several years.

March (M)Adness

Blog|Articles
March (M)Adness

So far this year, the 2019 NCAA March Madness basketball tournament has gone pretty close to plan, with the higher seeds winning when they should. The only exception has been the annual tradition of at least one 12 seed beating a 5 seed. And in this year’s case, three of the 12 seeds have beat the 5 seeds, and the fourth lost by just 1 point. So close to a clean sweep by the 12 seeds! There have also been some very close calls (Duke vs. UCF!), but that is all they were, close calls. The higher seeds have won all of those close calls.

Pandora Reveals Its First Sonic Logo

News|Articles
Pandora Reveals Its First Sonic Logo

The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman in 1933; Walter Werzowa made Intel's iconic "bong" anthem more than 20 years ago. Even notification alerts—such as those from Samsung, Google and Apple—can easily be associated with the brands they're meant to represent. But recently, Pandora became the first major audio streaming service to adopt one. Seems appropriate, right?

Girl Power In Advertising

News|Articles
Girl Power In Advertising

Not surprisingly, female empowerment is a topic that's trending even more than usual during Women's History Month. This collection of on-theme ads proves it can be a valuable and inspiring trend to tap into for marketing any time of the year. Check them out!

Brands Go Hog Wild for Chinese New Year

News|Articles
Brands Go Hog Wild for Chinese New Year

While it might not be a major holiday in mainstream American culture, Chinese New Year is a huge opportunity for marketers across the world. In January 2019 alone, the topic was featured in close to 300K mentions across Twitter, in the news, blogs, forums and more (112K in the U.S.).

Un-Super Bowl Recap, Tribe Style

Blog|Articles
Un-Super Bowl Recap, Tribe Style

Let's face it. Super Bowl LIII kinda sucked. Unless you're a Pats fan (duh) or a music fan (no, I don't mean the halftime show), there wasn't much that was great. Even this year's ads have been widely panned as totally unspecial across the board. But with the Big Game in the ATL, our tribe (especially Yalo South) still scored a bunch of memorable moments. Let’s break it down.

Super Bowl Ads Sneak Preview

News|Articles
Super Bowl Ads Sneak Preview

It's an exciting time of year for football fans and ad nerds. Super Bowl ads are starting to leak and we can't wait to see more! From regulars like Anheuser-Busch InBev (that's Budweiser to most of us) and newbies like P&G's beauty brand Olay, the roster of brands representing will cover a range of products and approaches to making an impact. Check out a preview of some of the ads that have already been released and start picking your favorites.

Christmas On TV

Blog|Articles
Christmas On TV

If there's one time of year it's totally okay to get emotional over TV spots, it's the holidays. It's the most wonderful time of the year, when brands put on their sappiest, cutest, most magical shows in hopes of capturing our attention, our hearts and our buying power. Personally, I'm all over it. And yeah, I might just cry. Check out this collection of awesome Christmas commercials from around the world for great storytelling, production values and all the feels.

 

Pages

Subscribe to RSS - Creative