Culture

7 Summer Films That Don't Follow the Formula

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7 Summer Films That Don't Follow the Formula

We know some of our clients get stuck on rinse and repeat when it comes to their marketing. Seems the movie studios have the same issue, turning out sequels and remakes summer after summer. It can make one wonder, are there any new ideas anymore?  We know there are in marketing, because we deliver them every single day. And thank goodness, it seems there are in film, as well.

4 Ways to Make Your Pride Marketing Meaningful

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4 Ways to Make Your Pride Marketing Meaningful

It's officially Pride month and the 50th anniversary of the first-ever Gay Pride marches in the U.S. But if your brand is treating this powerful occasion as another Hallmark holiday you can simply glom onto to gain relevance, you're probably doing it wrong.

Artist of the Week: I.M. Pei

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Artist of the Week: I.M. Pei

Architects around the world regard Pei, who died this month at the age of 102, as a master who used the symbolism of form to tell stories and communicate ideas. Learn more about our Artist of the Week, his inspiration and his famous works, including Cleveland's Rock & Roll Hall of Fame.

The Most Reliable Way to Spark Creativity

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The Most Reliable Way to Spark Creativity

As the Tribe gathers in Atlanta this week for our spring offsite, there are a few things we know we can expect: team bonding, problem solving and fresh ideas. But what about the unexpected? Turns out that in order to really get creative, people need to step out of their comfort zones and try something with an outcome they can't predict. Science says so and you can learn more about why here.

Boost Work Productivity by Listening to Music

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Boost Work Productivity by Listening to Music

Working remotely, the Yalo Tribe is always looking for ways to stay focused and boost our creativity. One of our favorite productivity boosters is listening to music. Turns out, 76% of workers in a recent survey agree that it also helps them do their best work. Check out the recent Brilliant Sound Survey to see how respondents said listening to music affects their mood, performance, relationships and more.

Artists of the Week: The Russo Brothers

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Artists of the Week: The Russo Brothers

Avengers: Endgame shattered just about every conceivable opening weekend box office record with its unprecedented $1.22 billion (BILLION!) global debut. For directors, The Russo Brothers, and fans alike, it's the end of an era. The Cleveland-born directing duo behind four of the franchise's 22 films and credits social media for much of the film's success. They stay close with fans on Twitter, recognizing the importance of the platform, as they were once fans, themselves.

Guava Island: Marketing Music with Film

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Guava Island: Marketing Music with Film

Last summer, Donald Glover snuck off to Cuba to create something — a feature film collaboration, or so the rumors had it, based on scant information other than a photo of Glover and Rihanna posed up during production of their mysterious “Guava Island” project. Eager fans were finally rewarded last week when the film was released just prior to Childish Gambino's Coachella performance.

Artist of the Week: Visual Artists of Coachella

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Artist of the Week: Visual Artists of Coachella

It's that time of year again! Coachella is in full swing and while the incredible musical lineup for the festival's 20th anniversary takes the main stage, the visual artists showing their work are also making the experience epically Instagrammable. So here's a shout out to Sofia Enriquez, Francie Kéré, Peggy Noland, Dedo Vabo, Poetic Kinetics, NEWSUBSTANCE and Office Kovacs for providing the colorful, fantastical backdrops that help set the mood for this year's party.

Nike Celebrates Tiger Woods' Crazy Dream

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Nike Celebrates Tiger Woods' Crazy Dream

“It’s crazy, to think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a three-year-old.” So goes the voiceover of Nike's tribute to Tiger Woods released moments after knocking out his fifth Masters win. This celebration of an American favorite marks his official return to the game after personal and professional setbacks that have kept him mostly off the course for the past several years.

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