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The Lion King: Classic Meets Cutting Edge

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The Lion King: Classic Meets Cutting Edge

With last week's release of The Lion King on the heels of live-action remakes of Aladdin and Dumbo some of us have started wondering whether Hollywood has simply run out of new stories to tell. But even if the circle of life is predictable, the technology used to create this stunning new take on a Disney favorite is anything but.

Kahlúa Celebrates the Photos Instagram Ignored

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Kahlúa Celebrates the Photos Instagram Ignored

No likes? No biggie. According to liquor brand, Kahlúa, we should be spending less time worrying about how many likes we're getting on our social media posts and focusing more on enjoying all those real-life moments. Its new Zero Likes Given campaign and art exhibit promotes that approach to living life by celebrating Instagram photos that received zero likes.

Artist of the Week: Somehoodlum

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Artist of the Week: Somehoodlum

There's a brand new video for Old Town Road, the song that officially won't quit. Already an Instagram sensation, Somehoodlum teamed up with Lil Nas X to illustrate/direct this new version that takes a star-studded animated crew (helloooo, Keanu) to Area 51. The artist is known for creating memes and scenes heavily influenced by trap culture and popular music.

Stranger Things S3 Boosts Slurpee Day

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Stranger Things S3 Boosts Slurpee Day

This Thursday (7/11), iconic convenience chain, 7-Eleven, celebrates its 92nd birthday and, as usual, is inviting fans to join the celebration with free Slurpees. This year, the tradition (and the brand) has a well-timed boost from product placement in Stranger Things 3, which was released last Thursday.

Gen Z: 7 Things for Marketers to Know

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Gen Z: 7 Things for Marketers to Know

Generation Z is going to make the next 20 years in marketing very interesting. As a Gen X parent of four Gen Zers, I marvel at the ways they consume content, and the relationships they want to have with their favorite brands. For this post, I’ve done some digging on the Internet to help inform my views of this generation, and their tremendous potential. Here's what stood out to me:

BORN ON DATE: 1997

Brands Score with Women's World Cup Sponsorships

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Brands Score with Women's World Cup Sponsorships

There has been a seismic shift in attitudes towards women's football in recent years. And with the Women's World Cup in France underway, major brands are out in force to support the squads. Take a look at some of the most significant sponsorship investments into the sport in recent years and the standout creative campaigns that go along with them.

 

Artist of the Week: Beach Bunny

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Artist of the Week: Beach Bunny

As if opening for Death Cab for Cutie isn't cool enough, this young trio will follow that up with Lollapalooza in Chicago this coming August. If you can't make it to Lollapalooza, then be sure to catch them on tour at your local indie venue.

7 Summer Films That Don't Follow the Formula

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7 Summer Films That Don't Follow the Formula

We know some of our clients get stuck on rinse and repeat when it comes to their marketing. Seems the movie studios have the same issue, turning out sequels and remakes summer after summer. It can make one wonder, are there any new ideas anymore?  We know there are in marketing, because we deliver them every single day. And thank goodness, it seems there are in film, as well.

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