Innovation

You Don't Get the Show!

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You Don't Get the Show!

On July 18, 2019, Dan LeBatard delivered a three-minute rant on his national radio show in response to the chants made the night before at a President Trump rally. A casual observer might think that an employee of ESPN, who is owned by Disney would follow the fate of others who had decided to voice hard opinions throughout the network’s channels and airwaves – they would no longer be employed.

Innovation Is Brewing in Denmark

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Innovation Is Brewing in Denmark

How do you save the planet, boost your brand caché, win category buzz for the week and come out looking like a straight-up innovator? Look at Carlsberg for the answers.

A Bahamas Bowl Watch Party, 1,318 Miles Away

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A Bahamas Bowl Watch Party, 1,318 Miles Away

Here at Yalo, we celebrate Defy and Fly thinking and creativity. Last week, we were impressed by the Glitter Bomb. This week, we celebrate the mayor of Elk Grove Village, Illinois, for thinking out of the box and then making it a reality. His crafty thinking led to his town being the sponsor of the Makers Wanted Bahamas Bowl, including on-field branding, commercials and live-feed cutaways from the game to a bar in Elk Grove, packed with its proud residents.

Build A Better Glitter Bomb

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Build A Better Glitter Bomb

Surely, you've heard the song Video Killed the Radio Star. Well now we have Glitter Pissed Off the Package Thief. Impetus for ingenuity has lead to some of the greatest inventions in history. Behold the Glitter Bomb Box, built by a NASA space engineer, no less. This is one of the smartest AND funniest things we have seen all year. Thanks for the laughs Mr. NASA guy. ENJOY!

 

Not Just Any Afternoon

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Not Just Any Afternoon

My favorite Yalo time of year . . . In true Yalo fashion, we held our summer outing in August in Georgia on a party boat. I am happy to report that there were no major injuries. But there were absolutely some sore body parts from folks launching themselves from all parts of the boat, up/down/left/right, oh and from the slide off the back (face first). We basked in the hot sun and admired the beautiful dusk of a fine summer’s afternoon on Lake Lanier. And on a Wednesday, we practically had the lake to ourselves.

Check Your Thinking

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Check Your Thinking

A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? Quick – what’s your answer? Did you say 10 cents? Well if you did, then you are wrong. The correct answer is 5 cents. You would have naturally come to the correct answer in time if you would have allowed your other way of thinking to kick in.

All Dressed Up

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All Dressed Up
Despite our normal, relaxed attire of concert t-shirts, every once in a while, the Yalo Tribe will get gussied up and bring their style A-game. The Technology Association of Georgia (TAG) Marketing Gala is one such occasion. It is a very well executed event each year where marketers in Georgia gather to connect, discuss and earn some accolades for their creativity and hard work. This year the event was held again at the Cobb Energy Center and brought out some of the most talented folks in the profession.

AR Drives Up Mobile App Software Market

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AR Drives Up Mobile App Software Market

 The AR market is going to blow up our reality in a few years. Very interesting comments from Zuckerberg in this article. Read more here.

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