Social

SOCIAL LIKE A BOSS

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SOCIAL LIKE A BOSS

When members of the C-suite take the time to establish an active social media presence, the benefits can expand far beyond personal branding. Here are six social media strategies that actually work, and will help to expand your brand's overall digital presence.

Best Social Platforms for Lead Gen

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Best Social Platforms for Lead Gen

Which social network works best for generating leads for your business? The answer can vary depending on your industry and tactics, but a new survey shows that Facebook brings, by far, the biggest results. Check out the all the results and learn why some may be more effective than others.

NBA vs. China: The Billion-Dollar Tweet

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NBA vs. China: The Billion-Dollar Tweet

As we get ready to kick off the NBA season on October 22, there is an ongoing controversy, drawing attention away from the actual game and its great players: a social media post. A since-deleted tweet by Houston Rockets General Manager Daryl Morey read “Fight for Freedom. Stand with Hong Kong.” This tweet in support of the pro-democracy protests in Hong Kong has caused China to lash out at the NBA.

Have Influencers Made Fashion Weeks Passé?

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Have Influencers Made Fashion Weeks Passé?

When Parisian fashion shows were canceled during World War II because of the Nazi occupation of France, designers had to find another way to promote their work. The result was “Fashion Week,” originally dubbed “Press Week,” which launched in 1943 as a way for journalists – and, by extension, the public – to see the collections scheduled to arrive in stores the following season.

Kahlúa Celebrates the Photos Instagram Ignored

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Kahlúa Celebrates the Photos Instagram Ignored

No likes? No biggie. According to liquor brand, Kahlúa, we should be spending less time worrying about how many likes we're getting on our social media posts and focusing more on enjoying all those real-life moments. Its new Zero Likes Given campaign and art exhibit promotes that approach to living life by celebrating Instagram photos that received zero likes.

Stranger Things S3 Boosts Slurpee Day

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Stranger Things S3 Boosts Slurpee Day

This Thursday (7/11), iconic convenience chain, 7-Eleven, celebrates its 92nd birthday and, as usual, is inviting fans to join the celebration with free Slurpees. This year, the tradition (and the brand) has a well-timed boost from product placement in Stranger Things 3, which was released last Thursday.

How Online Retailers Can Win Big by Adding A Personal Touch

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How Online Retailers Can Win Big by Adding A Personal Touch

We’ve written recently about how brick-and-mortar retailers are working hard at creating great customer experiences in order to compete with the convenience of Amazon. But I’ve also noticed recently that online retailers also seem to be working harder to create personal connections with their customers in an effort to bridge digital and physical experiences and cement brand loyalty. Both of the examples below show the impact a personal touch can make.

WARBY PARKER

Mint Juleps Fuel Fan Engagement

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Mint Juleps Fuel Fan Engagement

It's almost Derby weekend and Maker's Mark is testing your mint julep making knowledge just in time! Their interactive quiz walks amateur bartenders through the steps to make this classic cocktail, providing video of each step throughout and a final score at the end. It's a fun and engaging way for the brand to connect to fans ahead of the unique sporting event.

Artists of the Week: The Russo Brothers

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Artists of the Week: The Russo Brothers

Avengers: Endgame shattered just about every conceivable opening weekend box office record with its unprecedented $1.22 billion (BILLION!) global debut. For directors, The Russo Brothers, and fans alike, it's the end of an era. The Cleveland-born directing duo behind four of the franchise's 22 films and credits social media for much of the film's success. They stay close with fans on Twitter, recognizing the importance of the platform, as they were once fans, themselves.

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