Technology

Will March Madness Be A Slam Dunk for Your Brand?

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Will March Madness Be A Slam Dunk for Your Brand?

Got your brackets ready? March Madness starts next week and while we watch our favorite teams (hopefully) rise to the top, many brands will use this cultural tie-in to connect with their fans and make an impact. Check out a few ways we'll probably see brands leveraging data and omnichannel experiences to make the most of the experiences they create.  

5 Tech Trends to Watch in 2019

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5 Tech Trends to Watch in 2019

CES week in Las Vegas is basically the Super Bowl for tech-heads. It’s a week that always seems to deliver a perfect mix of weird and wonderful; your typical and your not so typical tech products. This year is no different. On one side of the spectrum you have a sea of TVs on display, and on the other side you have the slightly more . . . unique showcases like BreadBot

7 Event Technology Trends to Explore

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7 Event Technology Trends to Explore

We're seeing a lot of these technology trends at events this year. From easing check-in to making it easier to find the speakers and content you're interested in and sharing your experience, technology is simplifying industry conferences and events and creating better ways to engage with other attendees and brands. Check it out.

Former Guns N' Roses Drummer Matt Sorum To Debut Blockchain-Like Community For Artists

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Former Guns N' Roses Drummer Matt Sorum To Debut Blockchain-Like Community For Artists

Art and science meet in the mind of former Guns N' Roses drummer Matt Sorum, an entrepreneur who announced the launch of Artbit at South by Southwest.

The goal is to have the technology move into beta by the fall, with a full launch expected in 2019. We love to see the intersection of music-marketing-technology for the greater good. Bravo Matt!

10 Ways Machine Learning Is Revolutionizing Marketing

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10 Ways Machine Learning Is Revolutionizing Marketing

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), how best to optimize marketing campaigns, and improving the precision and profitability of pricing are just a few of the many areas machine learning is revolutionizing marketing. Read More Here

Tick Tock - The Clock of the Long Now

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Tick Tock - The Clock of the Long Now

If you like things that make you critically think, The Clock of the Long Now is the book for you. I read this book almost 20 years ago and a day doesn’t go by where I don’t consider its central premise. It defines a unique perspective on how to slow down our thoughts, goals and expectations so that we pay attention to the bigger picture. And not to over-contemplate the small things and fast decisions that just become minor blips on the radar in the grand scheme of life.

16th Hole At Waste Management Phoenix Open Enters Virtual Reality Game

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16th Hole At Waste Management Phoenix Open Enters Virtual Reality Game

Intel and the PGA Tour are using 360 video to transport viewers into the middle of the rowdy 16th hole action at TPC Scottsdale. Does it make sense for your company to try the same thing? For some of our clients, the answer is a resounding YES! Hit us up to learn how to apply this technology to your business.

Read Here...

10 Trends That Will Shape Marketing In 2018

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10 Trends That Will Shape Marketing In 2018

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks.

The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

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The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

Forget about your old rack stereo system where you were forced to listen to whatever your radio station was feeding to you. In the online world such as with Spotify, you have absolute freedom to choose what you want to listen to. And if you happen to run out of things to listen to, Spotify will personalize a new playlist weekly just for you based solely on your listening patterns and preferences. Moreover, Spotify is also helping the artists to channel to their top listeners to build even stronger fan bases.

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