Trends

Gen Z: 7 Things for Marketers to Know

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Gen Z: 7 Things for Marketers to Know

Generation Z is going to make the next 20 years in marketing very interesting. As a Gen X parent of four Gen Zers, I marvel at the ways they consume content, and the relationships they want to have with their favorite brands. For this post, I’ve done some digging on the Internet to help inform my views of this generation, and their tremendous potential. Here's what stood out to me:

BORN ON DATE: 1997

4 Ways to Make Your Pride Marketing Meaningful

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4 Ways to Make Your Pride Marketing Meaningful

It's officially Pride month and the 50th anniversary of the first-ever Gay Pride marches in the U.S. But if your brand is treating this powerful occasion as another Hallmark holiday you can simply glom onto to gain relevance, you're probably doing it wrong.

How Online Retailers Can Win Big by Adding A Personal Touch

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How Online Retailers Can Win Big by Adding A Personal Touch

We’ve written recently about how brick-and-mortar retailers are working hard at creating great customer experiences in order to compete with the convenience of Amazon. But I’ve also noticed recently that online retailers also seem to be working harder to create personal connections with their customers in an effort to bridge digital and physical experiences and cement brand loyalty. Both of the examples below show the impact a personal touch can make.

WARBY PARKER

Twitterverse to Pick MLB Player of the Day

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Twitterverse to Pick MLB Player of the Day

The first pitches of the 2019 U.S. and Canadian soil, anyway—will be thrown tomorrow, and Twitter is ready to take the field. The social network and the league are kicking off a new initiative this season, enabling fans to choose which player’s at-bats will be featured live on Twitter that day.

Artist of the Week: Zion Williams

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Artist of the Week: Zion Williams

Duke freshman Zion Williamson has played a major role in Duke's on-court success this season, but his impact on the Blue Devils has been just as epic since he stepped on campus July 1. Duke basketball already had the largest social-media following among team accounts before Williamson arrived, but the combination of the two has vastly accelerated their numbers.

Pandora Reveals Its First Sonic Logo

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Pandora Reveals Its First Sonic Logo

The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman in 1933; Walter Werzowa made Intel's iconic "bong" anthem more than 20 years ago. Even notification alerts—such as those from Samsung, Google and Apple—can easily be associated with the brands they're meant to represent. But recently, Pandora became the first major audio streaming service to adopt one. Seems appropriate, right?

3 Keys to Working Remotely

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3 Keys to Working Remotely

With the trend toward more companies hiring more freelance and fulltime remote workers, many of us (including the Yalo Tribe) find ourselves working from home . . . or other more creative spaces that aren't offices. This flexible approach to workspace can have its pros and cons, but these tips have helped our crew thrive in these less structured environments.

SETTING THE SPACE

Girl Power In Advertising

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Girl Power In Advertising

Not surprisingly, female empowerment is a topic that's trending even more than usual during Women's History Month. This collection of on-theme ads proves it can be a valuable and inspiring trend to tap into for marketing any time of the year. Check them out!

Will March Madness Be A Slam Dunk for Your Brand?

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Will March Madness Be A Slam Dunk for Your Brand?

Got your brackets ready? March Madness starts next week and while we watch our favorite teams (hopefully) rise to the top, many brands will use this cultural tie-in to connect with their fans and make an impact. Check out a few ways we'll probably see brands leveraging data and omnichannel experiences to make the most of the experiences they create.  

Top 100 Marketing Trends for March

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Top 100 Marketing Trends for March

From artistic health pop-ups to body-positive beauty campaigns to Absolut's vodka packaging that literally turned hate into love, February was jam-packed with smart, creative marketing ideas that helped brands connect with their audiences. Check out Trend Hunter's list and get inspired for your next big marketing effort.

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