Meet the Tribe

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Pete Ballard
Director of Video

They want to do what in their video? OK, let's figure it out!

A seasoned communications executive, Pete has been helping clients entertain their audiences, grow their businesses and enhance their brands through engaging video for over 17 years. He is a creative problem solver and a skilled project manager who facilitates the entire production process from idea generation and message creation through budgeting, filming and delivery. When he's not on set or working behind the scenes, you can find him at his local Crossfit gym or having adventures with his two young children.

Max Mitchell
Project Manager

Helping others has always held a special place in my heart. I love having the opportunity to meet with people, hear their dreams and develop a plan that caters to their needs.

Max's biggest strengths lie in his strategy, his empathy and his inquisitive nature. Whether through working with co-workers, clients or his club team in the mornings, Max is always looking to connect and assist those around him in any way he can. When he's not on a call or working on his laptop, you can find him at the gym, running around town or talking someone's ear off at a coffee shop.

Arnold Huffman
CEO

“Every day we can help our clients’ success — by entertaining their customers, proving results to their leadership and elevating their own career — is a day well spent.”

Arnold learned at an early age, from his tool salesman father, the value of responsive, customer-driven service and attention to detail. It’s these values that he tirelessly applies to Digital Yalo’s strategic direction. With over 20 years’ experience delivering complex consulting services and world-class digital marketing solutions, Arnold prides himself on client satisfaction and value creation. Away from the office, you’ll find him at a live music venue, on the basketball court or enjoying time with his wife and three children.

Lance Shoulders
VP of Client Strategy

“We’re all told the importance of outlining our goals. But of greater importance is articulating those goals as succinctly and accurately as possible, then executing them with a defined strategy built for success.”

Lance is a master of taking enormous, complex challenges and breaking them down into simple, manageable solutions. As an executive at Unisource and Accenture, Lance led strategy efforts that resulted in complete sales organization overhauls supported by supply chain, product management, IT and finance services. His 20 years of industry success has earned him the nickname The Fixer, and the fact that he played college hoops against our CEO has earned him some street cred with his two kids.

Kristin Woodward
Executive Creative Director

“Building a client’s brand and helping it thrive is some of the most challenging — and rewarding — work there is. I love the complexity, the opportunity and ultimately, that moment when you know you nailed it.”

Kristin has more than 15 years’ experience helping brands tell stories in the digital space that win hearts, start conversations and open wallets. She’s an award-winning creative director, writer and former business owner with a passion for creating brand experiences that span touch points and devices, in industries from telcom and travel to fashion and finance, to name a few. At Yalo, Kristin is responsible for all creative strategy and direction for our brand, as well as our clients’, ensuring the work we produce is both engaging and effective.

Eric Cantini
Vice President

“I love working with clients to identify and tap into new business opportunities, using targeted marketing programs with messages that differentiate.”

Eric has witnessed the power of great partnerships between agencies and clients. Successful marketing programs deliver meaningful ROI, and Eric is always focused on results. After 20 years in direct and digital marketing, his experiences at both agencies and on the client side help him treat every marketing investment like it is his own. At home, Eric, his wife and four kids enjoy a variety of youth sports, boating on Lake Erie and snow skiing.

Denise Cowden
VP Communications

“There are many ways to measure success in this business. My job is to ensure clients achieve their goals through exceptional design, usability and effectiveness.”

Denise has nearly two decades’ experience working with some of the most iconic marketing gurus of the twentieth century. Her wealth of knowledge demonstrates its value when managing our executive and marketing communications, brand management and channel and customer marketing services. She’s also a multi-lingual social media savant with an eye for architecture and a thirst for classic entertainment.

Brian Miller
Executive Client Leader

My goal is to make sure we exceed our clients' expectations. I believe that's best done by putting our teams in positions to succeed. Alignment on expectations and clear, consistent communication are key.

Brian has been successfully leading clients through all phases of marketing and technical engagements for the past 20 years. While with Accenture and Rosetta Marketing, Brian guided many programs through business requirements definition, benefit case development, implementation planning, risk management and scope planning. His experiences span across client industries (retail, manufacturing, professional services and financial services), functional areas (marketing, supply chain, finance) and engagement types (creative, technical, process design, strategy). The common theme over this time is Brian’s ability to successfully communicate with his clients and deliver on their needs.

Anne Dawson
Strategy Director

“I truly believe that possibilities are endless. Optimism comes naturally to me and I consider it an essential aspect of not only strategy development but also day-to-day life.”

Anne’s passion is turning customers into brand advocates. Whether through social media engagement, custom proposal builds or hands-on networking, she is always seeking ways to elevate brands to the next level. If you’re alive and breathing you’re a potential customer and Anne has her thumb on you. Canadian born and American raised, Anne is an adventurous and restless seeker of new experiences.

Rachel Gehrs
Associate Creative Director

I once read a quote, that stated “Practice safe design, always use a concept” and it stuck with me. As a designer, it’s easy to make something “look pretty,” but it is the design that has a concept that stands out in the marketplace.

Rachel is an award-winning Senior Design + Marketing Professional who prides herself on the ability to translate client insights into engaging and purposeful creative solutions that drive sales revenue, client engagement and brand awareness. Her professional experience has provided her the opportunity to work across a diverse clientele — ranging from consumer products and retail to B2B and financial services. She has developed solutions that include brand strategy, retail/environmental design, product development, direct mail/catalogs, ecommerce sites + email, advertising campaign development, event branding and iPhone applications. Regardless of the client or the solution, Rachel delivers conceptual creative that exceeds expectations and delivers measurable results.

Rachel Stallard
Content Director

"I’m not a rocket scientist. My approach to marketing is more down to earth. Every day I wear my listening ears. Whether it’s feedback from clients, an idea from a team member or that little voice inside my head—there are always new and exciting ways to share a company’s story."

Rachel brings over 15 years of marketing experience to our team getting her start as a news anchor in rural Nebraska. With a Masters in creative writing, she most recently led a team of writers for a high end retailer. Treating everyone - both internal and external - as a client, Rachel helps articulate and translate messages across channels. She is quick to provide thoughtful, actionable solutions and motivate team members to implement for fast results. A writer, a video producer and mom of three young children, she excels at conflict resolution.

Andy Ford
UX Director

“I’ve been doing this for so long and on such a diverse range of projects and initiatives, I have learned what works and what doesn’t work. So I can respond quickly with effective solutions.”

Andy’s core duties involve translating clients’ business objectives into meaningful user experiences that, simply put, look and feel great. Beyond that he oversees a level of artistic quality across the board of every Digital Yalo project. His vast experience as a Designer and Creative Director has sharpened his UX eye, quickened his pen and thickened his skin. Which in turn helps him be a better father, a better amateur baseball player and a more appreciative NASCAR fan, where drivers “risk their neck for a paycheck” just like artists.

Pete Keever
Digital Marketing Director

"I have built my career around focusing on my customers – and their customers. Digital marketing is all about understanding the mind of the customer and answering their questions."

An early adopter of digital marekting techniques, Pete has successfully executed more than 1,500 campaigns since 1996. He has been working with organic and paid search strategies since before Google, programmed his first websites in Notepad and has watched the industry grow up the past 20 years. Outside the office, Pete likes to get outside — as deep in the wilderness as possible (but still within cell tower range)!

Tim Aron
Senior Designer

"Creating our client's vision, simplifying complex ideas and messaging into modern digestible visuals for their audience to consume is my daily challenge."

Tim brings leading innovation in the visual world with over 15 years of industry experience building brands and online experiences to our team. He lives in the visual world, bringing inspiration from the world around us to lead clients from ideation to execution. His range of creative talents blends concepting, UX, design, front-end development for mobile-first sites and applications. He represents the global yalo spirit traveling the world with his wife. His claim to fame is staring as an extra in a Hulk Hogan movie "No Hold Barred" (one not to be missed) bringing our entertainment credit up a level.

Traci Hudson
Event Director

“With so much communication done remotely and digitally, when we do actually get to assemble people together in a physical space we want to take full advantage of that unique opportunity.”

Traci helps our clients with all aspects of event coordination including research, budgeting, lead generation, marketing and overall ROI success. She has successfully organized everything from small, one-day conferences to massive, multi-day events for brands like Pfizer, BP, Coca-Cola and the Department of Defense. If you need to know more, just look her up in the Georgia Lacrosse Hall of Fame.

Scott Efferson
Director of Business Development

“I take pride in connecting companies to the creative minds of Yalo, knowing they will be backed by the most passionate professionals in the industry whose #1 goal is to ensure the success of their clients.”

Scott has over 10 years of business development experience and knows what it takes to connect prospects to the service or product they are searching for. He comes to Yalo from the medical industry, having most recently worked for the largest privately held medical billing organization in the country. His entrepreneurial spirit fuels him daily as he searches for those companies in need of a little soul injection for their brands. When he’s not “in the zone” of his biz dev efforts, you can probably find him watching his LSU Tigers or taking out huge chunks of earth at the nearest golf facility.

Brandon Bradford
Operations Director

"Building a talented, engaged and efficient team makes work not feel like work. I enjoy helping people become the best version of themselves while driving continuous improvement." 

Brandon is a results-driven leader with over 8 years of business experience driving sales, building teams and streamlining operations. He has demonstrated strengths in leadership development, operational efficiency, customer service, organizational structure, change leadership, human resources and brand maintenance. Brandon’s work has been primarily in the retail industry with Target, leading teams in excess of 150 members and being accountable for stores totaling over $100M.