Jackson EMC Video
Jackson EMC
Jackson EMC Video Features
Jackson EMC
Jackson EMC Video Features
JEMCO News hits Jackson EMC members’ mailboxes and inboxes each month with fresh ideas on how to conserve electricity, stories about co-op initiatives and more. They were looking for a more engaging way to share a few feature stories with their online audience.
Yalo is developing a series of videos to help bring JEMCO News feature stories to life in fun, shareable, bite-sized pieces. For each, we have taken the graphics and imagery from the print articles and animated them, adding a soundtrack and additional footage where necessary to better tell the stories in this format.
In addition to giving Jackson EMC a more engaging, in-the-moment way to share their stories, we are helping them build a content library that can be used and re-used across multiple channels. One of these videos already has received NRECA Gold Award for most innovative use of digital communications.
